CASE STUDY Monitoring Brand Health to Improve Future Growth Leading brands, who are closely associated with a specific area of expertise, may find it challenging to broaden their brand equity to encompass a greater breadth of products or services. One of our clients,...
CASE STUDY Locating Growth Opportunities in New Markets Identifying what drives potential customers to choose a competitor’s brand is as important as confirming what draws new ones to your own. A deeper understanding of those dynamics is essential to help refine...
Case Study Captivating Audiences with an Inspired Rebrand The Client An ad agency client of ours was developing a rebranding strategy for a non-profit healthcare provider. This provider has delivered access to healthcare and social services to the HIV community for...
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