Come hear what your customers are saying.

See for yourself the way they say it.

The DRG Focus Center's Coronavirus Response

At The DRG, we are committed to helping businesses stay in touch with consumers and continue to hear their voice, in good times and bad. We have already taken a number of steps in support of our team, our clients, and focus event participants, with increased safety measures and operational changes. We will continue to do all we can to help navigate these uncertain times and adjust accordingly by following the best practices as stated in the re-open guidelines of the Wisconsin Economic Development Corporation, as promoted by the Waukesha County Government

What we’re doing:
  • Screening staff and visitors for COVID-19 symptoms or recent history/encounters
  • Temperature screening of staff and visitors upon arrival to the facility
  • Increased cleanliness and frequency of sanitation between sessions
  • Metering guest locations for social distancing
  • Reducing touchpoints and the need to share resources
  • Assigning face masks and gloves to the staff
  • Making face masks and gloves available for all guests to use
  • Posting adequate signage to remind guests of proper behavior
  • Minimizing facility occupancy through creative scheduling and event sizing

If you have any questions or concerns about our practices, we encourage you to reach out to us. You may call Dan Salbreiter at 262-432-5262 or email dan.salbreiter@thedrg.com. We aim to return to business as usual as soon as possible, providing excellent marketing research services and a safe place to openly share opinions. We hope to see you soon!

Located in the Metro-Milwaukee area, our focus group facility is an ideal Midwest spot for gathering in-person qualitative feedback.

We offer a full suite of qualitative services, including our proprietary panel, recruiting from our on-site call center, focus group hosting, and an experienced team of in-house moderators. For those seeking an end-to-end research partner, our research analysts can consult with you on your study design, analyze the feedback, and report on the findings.

The focus group facility was the ideal facility for our groups. It was centrally located, with ample free parking. The DRG was great to work with overall! Their staff was very knowledgeable, helpful and friendly.

~Non-Profit Organization Client


Broad Qualitative Expertise

Every logistical detail is covered.

Central location tests

In-home usage tests

Taste tests

Usability tests

Shelf-set evaluations

Mock trials


versatile focus group venue

Spaces configured to meet your exact needs. 

Two focus group rooms, one in-depth interview room

Fully-customizable room layouts (conference, classroom, living room, and more)

Large video displays in all rooms

TurningPoint® interactive participant polling technology

Unmatched audio-visual capabilities including 720p networked video for capture and internet broadcasting on redundant systems to guarantee delivery

Private client viewing rooms, lounge, office space, and hospitality kitchen


turn-key project management

One point of contact leading a dedicated team.

Seasoned project managers

On-site call center

Proprietary respondent panel

Experienced moderators

Qualitative research analysts

We’re Ready

Let us know how we can help.

We’re Ready

Let us know how we can help.