Focus Group Services & Facility

 

Come hear what your customers are saying.

See for yourself the way they say it.

Let’s Connect

MyFocus@TheDRG.com

262.432.5200

We offer a full suite of qualitative services, including focus groups, IDIs, product tests, and customers co-creation sessions.

We can further support your needs with our team of experienced moderators or by recruiting participants for your study, often by utilizing our DRG Panel. Discussions do not need to be held at our Focus Center! We coordinate in-person research at other locations, such as client’s offices, stores/retailers, participants’ homes, or at partner facilities if outside of the Milwaukee area. We can also conduct qualitative research via phone, and/or online (live discussions, bulletin boards, diary format).

Additionally, for those seeking an end-to-end research partner, our research analysts can consult with you on study design, analyze feedback, and report on the findings.

Services

Learn from your customers in a way that’s engaging and convenient for them, while meeting your needs for efficient and valuable insights.

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Focus Groups

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In-Depth Interviews

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Human Factor Testing

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Co-Creation Sessions

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Mock Trials

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New Product Evaluations

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Taste Tests

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In-Home Usage Tests

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Usability Tests

Service Level Options

Hosting

Customizable options, virtual or in-person, plus the confidence that every logistical detail is covered.

Hosting + Recruiting

Let us recruit your respondents from our proprietary panel, client-provided lists, or purchased lists.

End-to-End Research

Includes discussion guide development, analysis, and reporting.

“Very knowledgeable, helpful, and friendly.”

The focus group facility was the ideal spot for our groups. It was centrally located, with ample free parking. The DRG was great to work with overall!”

~Non-Profit Organization Client

Our Facility

200 Bishops Way, Brookfield, WI 53005

Have peace of mind knowing our seasoned project managers will work with you throughout your project to ensure its success.

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Two focus group rooms, one in-depth interview room

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Fully-customizable room layouts (conference, classroom, living room, and more)

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Large video displays in all rooms

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Interactive participant polling technology

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Unmatched audio-visual capabilities including networked HD video for capture and video streaming on redundant systems to guarantee delivery

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Private client viewing rooms, lounge, office space, and hospitality kitchen

Located in
Metro-Milwaukee

The DRG Focus Center is the ideal Midwest venue for gathering in-person qualitative feedback.

Milwaukee Skyline Outline

We’re Ready.

Let us know how we can help.

  • Service Level
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We’re Ready.

Let us know how we can help.

  • Service Level
  • This field is for validation purposes and should be left unchanged.