Focus Group Services & Facility
Come hear what your customers are saying.
See for yourself the way they say it.
We offer a full suite of qualitative services, including focus groups, IDIs, product tests, and customers co-creation sessions.
We can further support your needs with our team of experienced moderators or by recruiting participants for your study, often by utilizing our DRG Panel. Discussions do not need to be held at our Focus Center! We coordinate in-person research at other locations, such as client’s offices, stores/retailers, participants’ homes, or at partner facilities if outside of the Milwaukee area. We can also conduct qualitative research via phone, and/or online (live discussions, bulletin boards, diary format).
Additionally, for those seeking an end-to-end research partner, our research analysts can consult with you on study design, analyze feedback, and report on the findings.
Services
Learn from your customers in a way that’s engaging and convenient for them, while meeting your needs for efficient and valuable insights.
Focus Groups
In-Depth Interviews
Human Factor Testing
Co-Creation Sessions
Mock Trials
New Product Evaluations
Taste Tests
In-Home Usage Tests
Usability Tests
Service Level Options
Hosting
Customizable options, virtual or in-person, plus the confidence that every logistical detail is covered.
Hosting + Recruiting
Let us recruit your respondents from our proprietary panel, client-provided lists, or purchased lists.
End-to-End Research
Includes discussion guide development, analysis, and reporting.
“Very knowledgeable, helpful, and friendly.”
The focus group facility was the ideal spot for our groups. It was centrally located, with ample free parking. The DRG was great to work with overall!”
~Non-Profit Organization Client
Our Facility
200 Bishops Way, Brookfield, WI 53005
Have peace of mind knowing our seasoned project managers will work with you throughout your project to ensure its success.
Two focus group rooms, one in-depth interview room
Fully-customizable room layouts (conference, classroom, living room, and more)
Large video displays in all rooms
Interactive participant polling technology
Unmatched audio-visual capabilities including networked HD video for capture and video streaming on redundant systems to guarantee delivery
Private client viewing rooms, lounge, office space, and hospitality kitchen
Focus Center Entrance
Hospitality Kitchen
In-Depth Interview Suite
Focus 1 Suite
Client Lounge
Focus 2 Suite
Participant Lounge
Observation Room
Located in
Metro-Milwaukee
The DRG Focus Center is the ideal Midwest venue for gathering in-person qualitative feedback.
We’re Ready.
Let us know how we can help.
We’re Ready.
Let us know how we can help.