In February 2020, Time magazine published an article titled, “The Coronavirus Outbreak Has Become the World’s Largest Work-From-Home Experiment.” Well, it certainly is that for all of us at The DRG. While we are not new to having a remote workforce, we learned quite a bit after transitioning from 10% to nearly 100% remote operations.
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In the face of daunting challenges and economic uncertainty brought on by the Coronavirus pandemic, one thing is clear, consumers are calling upon the banking industry for support to help them navigate through this crisis and safeguard their financial futures.
Results from a recent research study to begin measuring how COVID-19 is impacting consumers’ healthcare attitudes and behaviors.
By now, every one of us is dealing with the harsh reality of the global health crisis brought on by the coronavirus pandemic. This much is clear, a season of uncertainty has begun. Amid the turmoil and stress of serious health concerns, social distancing, and economic upheaval, Americans across the country are finding the need to create new means of connection and community with one another.
What’s the single, most critical step in the marketing research process? Would you say it’s clearly defining the business problem at hand? What about ensuring you’re gathering feedback from the right target audience? Of course, you can’t underestimate the importance of asking questions in just the right way to get the information needed or verifying the quality and accuracy of your data.
If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’
The ultimate goal of your B2B customer research is to gain a deeper understanding of what customers want and need from your brand so you can build stronger relationships and improve their overall experience.
At The DRG, we strive to develop strong, relationships with our clients. Getting to know them personally and truly understanding their business goals and the challenges they face is one way that helps us better serve our client’s needs.
There’s little doubt that having a marketing personalization strategy can help turn prospects into customers and increase their engagement with your brand. In fact, companies who don’t communicate with customers in a personalized manner leave themselves vulnerable to brand switching.
A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense…
We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.
Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.
Have you ever felt the sting of losing a customer to a competitor brand? Unfortunately, you’d be in good company. Even brands with the most loyal customer base are not immune to losing a sale to the competition. There is, however, a way to turn the pain of lost customers into a tremendous learning …