SPARK
6 Signs Your Brand Positioning May Need Refreshing
Remember that pause on advertising in the early days of the pandemic? To avoid sounding insensitive or tone-deaf, many brands stopped for a moment to rethink their messaging. What we didn’t know then was how long the health crisis would last. Nor did we foresee the impact it would have on customer needs and expectations. Today, brand interactions, purchase decision…
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2021 Marketing Research Trends: Deepening CX Knowledge
The significant shifts in customer needs, expectations, and behaviors taking place in 2020 are driving many of the 2021 marketing research trends. Across virtually every industry, there is a heightened need for research that helps marketers quickly respond to changing customer expectations.
What Is the Purpose of Your Brand?
Many consumers recognize and care about the ways their purchase decisions impact society. This leads them to choose brands that align with their values like supporting sustainability, donating to worthy charities, or advocating for social issues. That’s where the power of a strong brand purpose comes into play. The purpose of your brand is…
The Secret Sauce to Generating Insights
Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?
Research Reveals Consumer Needs for Banking Advice
The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.
How Brands Pivot in the Face of Uncertainty
Nearly every business is needing to reassess their long-term strategic plans as the world adapts to the realities of the COVID-19 era. While it’s unclear how long it will take for the pandemic to subside and for our economy to recover, organizations need to begin planning ahead for the next stage.
New Research: Consumers’ Shifting Healthcare Expectations
As the world continues to adapt to life during the pandemic, consumers who’ve had to postpone or even cancel non-COVID-19 related healthcare are starting to think about rescheduling appointments. We recently launched the second wave of a nationwide syndicated study to gauge consumers’ healthcare perceptions, concerns, and…
Lessons from The DRG’s Largest Remote Work Experiment
In February 2020, Time magazine published an article titled, “The Coronavirus Outbreak Has Become the World’s Largest Work-From-Home Experiment.” Well, it certainly is that for all of us at The DRG. While we are not new to having a remote workforce, we learned quite a bit after transitioning from 10% to nearly 100% remote operations.
Consumer Perceptions of the Banking Industry During the Coronavirus
In the face of daunting challenges and economic uncertainty brought on by the Coronavirus pandemic, one thing is clear, consumers are calling upon the banking industry for support to help them navigate through this crisis and safeguard their financial futures.
10 Stats on Healthcare Consumers’ Reactions to COVID-19
Results from a recent research study to begin measuring how COVID-19 is impacting consumers’ healthcare attitudes and behaviors.
Listening to Consumers in This Season of Uncertainty
By now, every one of us is dealing with the harsh reality of the global health crisis brought on by the coronavirus pandemic. This much is clear, a season of uncertainty has begun. Amid the turmoil and stress of serious health concerns, social distancing, and economic upheaval, Americans across the country are finding the need to create new means of connection and community with one another.
Socialize Marketing Research to Share the Customer Story
What’s the single, most critical step in the marketing research process? Would you say it’s clearly defining the business problem at hand? What about ensuring you’re gathering feedback from the right target audience? Of course, you can’t underestimate the importance of asking questions in just the right way to get the information needed or verifying the quality and accuracy of your data.
2020 Market Research Trends: Impacting Researchers’ Roles
If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’
