SPARK
Educating. Guiding. Inspiring.
Are You Setting Your Sights on the Right North Star Metric?
Are You Setting Your Sights on the Right North Star Metric?Are You Setting Your Sights on the Right North Star Metric?A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its...
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Look How Far We’ve Come: The DRG Celebrates Turning 45
We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.
Meet The DRG Team: Nikki Riggleman
Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.
Win Loss Research: The Secret to Winning is Learning from Losses
Have you ever felt the sting of losing a customer to a competitor brand? Unfortunately, you’d be in good company. Even brands with the most loyal customer base are not immune to losing a sale to the competition. There is, however, a way to turn the pain of lost customers into a tremendous learning …
11 Stats on Customer Experience Deal Breakers to Avoid
We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.
Consumers Expect a Phygital Customer Experience: How Banks Are Meeting the Challenge
Is there a single industry that hasn’t been impacted by digital disruption? Brick and mortar retailers are fighting for survival. Healthcare providers are offering telehealth services to meet consumer expectations for on-demand medical attention. Online courses have become commonplace within the…
2019 Market Research Trends: Getting Aligned with Your Customers
Typically, discussions on market research industry trends focus on the growing adoption of technology-enabled tools like mobile surveys, online communities, automation and AI, or emerging techniques like facial analysis or biometric response. Instead of focusing on the newest tech, the trends we’re seeing…
The 2019 Marketing Trends Shaping Customer Conversations and Experiences
Our customer experience is changing dramatically as the growing adoption of digital technologies continues to influence the way we interact in the world. We see the shifts in customer experience revolving around three key 2019 marketing trends…
Three Things All Strong Brands Have in Common
A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives – the love of the customers who benefit from its products and services and the employees who work hard to deliver them. Many factors impact the ultimate success of a brand, but there are three things all strong…
Are You Getting All You Need from Your Marketing Research Program?
As the year draws to a close, we naturally start reflecting on the past. What went well over the last year, what didn’t, and why? Asking these questions of your marketing research program is a good practice, especially as you begin planning your future research needs. Does your marketing research strategy give you a better understanding of your customer and…
Is Your Advertising Working Hard Enough?
There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…
Don’t Judge a CX Metric by Its Number
It can be easy to get caught up in the excitement of scorekeeping when monitoring your brand’s customer experience metrics. However, the true value of your marketing research lies in the knowledge you gain about your customer experience based on the story the data reveals, not the numbers themselves.
Hybrid Qual/Quant Research: The Best of Both Worlds
There was a time when upfront conversations with clients about their research needs started out in one of two ways, either “We need to do some groups,” or “We need to do a survey.” These days, the options are no longer limited to a purely qualitative or quantitative approach. In fact, it’s becoming more…
