Celebrating 50 yearsof helping businesses
create and define the future of their
customers brand employees
Who Is Writing Your Next Chapter?
The business world is transforming. And when seismic shifts ripple through the professional sphere, many businesses shelve their next chapters – their next big ideas, process developments, and growth initiatives – turning to crisis management to survive. But, not you.
Don’t let disruptors, your industry, or the status quo write your next chapter for you.
Own your narrative with marketing research.
CX
Customer Experience Research
Zeroing in on what your customers are thinking and feeling helps you keep them and grow their numbers. Connect with customers, not just to provide them with an experience, but to strengthen your relationship.
BX
Brand Experience Research
Maintaining brand relevancy is an ongoing evolutionary process. It’s about more than your name and logo. Learn how every part of your brand is experienced at every stage (and what you can do to maximize your brand at any opportunity.)
BX
“Trusted Partner”
“I think The DRG is great! I trust you guys to do the right thing. You are good people who do excellent work, and I am fortunate to work with you.”
~Fortune 100 Banking Institution
Spark
Educating. Guiding. Inspiring.
Top 5 2024 Customer Experience Trends and How to Leverage Them
This isn’t going to be your typical 2024 customer experience trends roundup. Trends are great to be aware of, but they usually don’t have a lot of staying power. What does have staying power is your overall CX strategy, which not only dictates which trends you should...
Your Brand Is a Living Entity: A Strategic Guide to Understanding and Nurturing Your Brand’s Health
5 CX Strategies to Strengthen Your Business in an Economic Downturn
The 5 CX Strategies: Fearlessly Address Attrition & Churn Head On Keep Acquisition Efforts Customer Centric Focus CX Spending on Customer Retention Think Outside the CX Innovation Box Consider Expanding into New Markets In a recession or economic downturn, there...