What We DoMarket Opportunity
Leverage knowledge about emerging trends and technology advancements in the marketplace to spark innovation, improvement, and growth.
Anticipate market-changing forces. Be inspired to transform.
Forward thinking organizations recognize the need to monitor activity beyond their own customers, brand, and product categories. We help you gather market intelligence and use it as fuel for growth.
Understand Your Consumer Segments
Uncover ways to better meet shifting consumer needs by understanding the differences in attitudes, behaviors, and lifestyles among both current and future customers.
Keep a Watchful Eye on Competitive Activity
Gathering intelligence focused on close competitors can serve as a springboard for generating new products as well as enhancing your current offerings.
Assess Your Market OPPORTUNITY
Monitoring market developments, in and outside of your category, identifies avenues for growth, enabling you to envision your brand future and map out a path to get you there.
MARKET OPPORTUNITY RESEARCH COMPONENTS
Market & Competitive Assessment
Gauge your position within the competitive set as a basis for strategic planning
Discover where your brand needs to go to enrich customers and grow your business
Barriers to Entry
Identify factors limiting brand extensions, new product success, or other growth goals
Find groups in need of unique offerings or messaging to enhance CX
Consumer preferences and expectations are ever-evolving.
Be aware of what’s going on around you and how it influences your customer’s experience.
Gain new wisdom on how to grow your customer base and retain your business
Industry Analysis & Trends
Stay up on current trends, estimate market potential, and map out your brand’s future
Evaluate your options for brand extension, new categories, and product development
Calculate market volume, track category leaders, scope out regions ready for growth
Let us know how we can help.
Let us know how we can help.
Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.read more
The next generation of consumers, known as Gen Z, are just beginning to enter the workforce and flex their collective spending muscles. Born roughly between 1997-2010, they represent just over a quarter of the U.S. population, with an estimated spending power of $44 billion. This creates a need for…read more
Break-through customer insights can come from many sources. But have you considered how findings from customer segmentation research can uncover meaningful CX insights? Segmentation research fosters a deeper understanding of your customers’ needs, motivations, and experiences.read more