What We Do

Product Development
Engage with customers to ensure your products and services solve problems, fulfill needs, and enrich experiences.

Product innovation and continuous improvement are the new normal, not the exception.

Infuse customer wisdom throughout your product life cycle. That’s the formula for developing products and services that make meaningful differences in customers’ lives.


Create the Future

Partner with customers to create new products and services that simplify their lives.

Move Forward with Confidence

Validate your decisions regarding features, benefits, packaging design, pricing options and more using data-driven analytics from product development research.


Get Ahead of the Curve

Capture real-life usage experiences to confirm your offerings are meeting customers’ needs and discover ways to exceed their future expectations.


Concept Development

Uncover customers’ essential needs to inspire breakthrough concept directions

User Testing

Refine online and mobile experiences with detailed observation of digital interactions

Market & Competitive Assessment

Gauge your position within the competitive set as a basis for strategic planning

Product Lifecycle

Assess your marketing strategy with your product’s lifecycle stage in mind

Connect the dots between your customers and your next big ideas.

Make them part of the experience to help shape the products and services of tomorrow.

Package Testing

Optimize visual appeal and messaging to get the greatest impact from packaging designs

Trade-Off Research

Maximize purchase interest by uncovering the ideal combination of features & benefits

Product Extension

Explore opportunities to enter new categories while ensuring brand fit


Determine optimum pricing levels to meet customer expectations and profitability goals

Let’s start a new project together.

Let’s start a new project together.

Related Resources

Consumer Co-Creation: Using Research to Create the Future

The concept of consumer co-creation has always been at the heart of marketing research. Whenever a consumer shares their opinions, experiences, or perceptions about a product or service, their feedback is helping create a new future for that brand. However, traditional marketing research maintains…

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Are You a Product Trailblazer?

What is a trailblazer? Trailblazers create a path for others to follow where there once was none. Product trailblazers continually look for ways to innovate, enhance, and expand their product and service offerings. Consumers benefit from this work when they can rely on products and services to help…

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