Celebrating 50 yearsof helping businesses

create and define the future of their

customers brand employees

Who Is Writing Your Next Chapter?

The business world is transforming. And when seismic shifts ripple through the professional sphere, many businesses shelve their next chapters – their next big ideas, process developments, and growth initiatives – turning to crisis management to survive. But, not you.

Don’t let disruptors, your industry, or the status quo write your next chapter for you. 

Own your narrative with marketing research.

adaptive resilience - quickly realign

CX

Customer Experience Research

Zeroing in on what your customers are thinking and feeling helps you keep them and grow their numbers. Connect with customers, not just to provide them with an experience, but to strengthen your relationship.  

BX

Brand Experience Research

Maintaining brand relevancy is an ongoing evolutionary process. It’s about more than your name and logo. Learn how every part of your brand is experienced at every stage (and what you can do to maximize your brand at any opportunity.)

BX

It's All About Experience

Your customers, brand, and employees all co-exist, so should your strategies for success.

Experience Fusion identifies the hidden connections between your CX, BX, and EX, adding confidence to your strategic direction.

Experience Fusion Graphic - How We Help

“Trusted Partner”

“I think The DRG is great! I trust you guys to do the right thing. You are good people who do excellent work, and I am fortunate to work with you.”

~Fortune 100 Banking Institution

Spark

Educating. Guiding. Inspiring.

Blog
Top 5 2024 Customer Experience Trends and How to Leverage Them

Top 5 2024 Customer Experience Trends and How to Leverage Them

This isn’t going to be your typical 2024 customer experience trends roundup. Trends are great to be aware of, but they usually don’t have a lot of staying power. What does have staying power is your overall CX strategy, which not only dictates which trends you should...

ebook

Your Brand Is a Living Entity: A Strategic Guide to Understanding and Nurturing Your Brand’s Health

Blog