What We Do

Brand Assessment
Healthy brands thrive when customer experiences closely align with the brand promise.

Genuine understanding leads to authentic communication and lasting brand relationships.

We help you see your brand through your customers’ eyes, but we don’t stop there. Our goal is to reveal the range of influences on your brand health and point the way to deeper customer connections.
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One-to-One Solutions

No two brands are exactly alike. Unique research tools help you monitor your brand health and identify leverage points to achieve continued growth.
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Brand Development Inspired by Customer Voices

Optimize your marketing communications by gathering thought-provoking feedback at every stage of message development through post-campaign effectiveness.
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Linking Brand Health Influencers to Customer Experience

Several factors impact your brand health, from employee engagement to competitive activity and technological advancements in the marketplace. Let’s monitor them and determine how they connect back to your customers’ experience.

BRAND ASSESSMENT RESEARCH COMPONENTS

Brand Reputation

Understand the impression your brand is making and its role in the purchase decision

Employee Experience

Uncover underlying feelings impacting customer perceptions and behaviors

Market & Competitive Assessment

Gauge your position within the competitive set as a basis for strategic planning

Awareness & Familiarity

Confirm customers know of your brand and where you need to grow mind share

Competition is fierce.

Let’s identify what it takes to keep your customers connected with your brand.

Consideration & Purchase Intent

Quantify current purchase likelihood and reveal key drivers to build interest

Campaign Effectiveness

Measure advertising’s ability to influence and persuade in order to optimize efforts

Brand Imagery

See and feel your brand through your customers’ and prospects’ eyes

CX & Advocacy

Enhance knowledge about your customers’ experience to inform improvement strategies

We’re Ready!

Let us know how we can help.

We’re Ready!

Let us know how we can help.

RELATED RESOURCES

Is Your Tracking Research Keeping Up with the Times?

There’s a delicate balancing act required when it comes to keeping tracking studies relevant. On the one hand, your tracker needs to be consistent from wave to wave. Otherwise you can’t be sure whether shifts in responses are due to your business efforts or questionnaire changes.

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5 Ways to Show Your Brand Some Love

Robust brand health; it’s what every brand marketer works toward. However, the process of nurturing your brand, assessing its health, identifying growth opportunities, and putting plans into action can be challenging. That’s why we pulled together a collection of our top branding blog articles…

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