What We Do
Brand AssessmentGenuine understanding leads to authentic communication and lasting brand relationships.
One-to-One Brand Research Solutions
No two brands are exactly alike. Unique brand research tools help you monitor your brand health and identify leverage points to achieve continued growth.
Brand Development Inspired by Customer Voices
Linking Brand Health Influencers to Customer Experience
BRAND ASSESSMENT RESEARCH COMPONENTS
Brand Reputation
Awareness & Familiarity
Campaign & Communication Effectiveness
Measure your ability to influence and persuade in order to optimize efforts
Employee Experience
Uncover underlying feelings impacting customer perceptions and behaviors
Competition is fierce.
Let’s identify what it takes to keep your customers connected with your brand.
Brand Imagery
See and feel your brand through your customers’ and prospects’ eyes
Market & Competitive Assessment
Gauge your position within the competitive set as a basis for strategic planning
Consideration & Purchase Intent
Quantify current purchase likelihood and reveal key drivers to build interest
CX & Advocacy
Enhance knowledge about your customers’ experience to inform improvement strategies
We’re Ready!
Let us know how we can help.
We’re Ready!
Let us know how we can help.
Related Resources
Three Things All Strong Brands Have in Common
A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives – the love of the customers who benefit from its products and services and the employees who work hard to deliver them. Many factors impact the ultimate success of a brand, but there are three things all strong…
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Is Your Advertising Working Hard Enough?
There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…
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Is Your Tracking Research Keeping Up with the Times?
There’s a delicate balancing act required when it comes to keeping tracking studies relevant. On the one hand, your tracker needs to be consistent from wave to wave. Otherwise you can’t be sure whether shifts in responses are due to your business efforts or questionnaire changes.
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