What We Do
Brand AssessmentGenuine understanding leads to authentic communication and lasting brand relationships.
One-to-One Solutions
Brand Development Inspired by Customer Voices
Linking Brand Health Influencers to Customer Experience
BRAND ASSESSMENT RESEARCH COMPONENTS
Brand Reputation
Employee Experience
Uncover underlying feelings impacting customer perceptions and behaviors
Market & Competitive Assessment
Awareness & Familiarity
Competition is fierce.
Let’s identify what it takes to keep your customers connected with your brand.
Consideration & Purchase Intent
Campaign Effectiveness
Brand Imagery
See and feel your brand through your customers’ and prospects’ eyes
CX & Advocacy
We’re Ready!
Let us know how we can help.
We’re Ready!
Let us know how we can help.
RELATED RESOURCES
Is Your Tracking Research Keeping Up with the Times?
There’s a delicate balancing act required when it comes to keeping tracking studies relevant. On the one hand, your tracker needs to be consistent from wave to wave. Otherwise you can’t be sure whether shifts in responses are due to your business efforts or questionnaire changes.
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5 Ways to Show Your Brand Some Love
Robust brand health; it’s what every brand marketer works toward. However, the process of nurturing your brand, assessing its health, identifying growth opportunities, and putting plans into action can be challenging. That’s why we pulled together a collection of our top branding blog articles…
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Are You Engaging Employees in Authentic, Purpose-Driven Ways?
Like most companies, The DRG recognizes the importance of fostering dynamic employee engagement across our organization. There are a myriad of ways to do so, but to be most effective you need to express appreciation in authentic and unique ways.
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