What We Do

Brand Assessment
Healthy brands thrive when customer experiences closely align with the brand promise.

Genuine understanding leads to authentic communication and lasting brand relationships.

We help you see your brand through your customers’ eyes, but we don’t stop there. Our goal is to reveal the range of influences on your brand health and point the way to deeper customer connections.

One-to-One Brand Research Solutions

No two brands are exactly alike. Unique brand research tools help you monitor your brand health and identify leverage points to achieve continued growth.


Brand Development Inspired by Customer Voices

Optimize your marketing communications by gathering thought-provoking feedback at every stage of message development through post-campaign effectiveness.

Linking Brand Health Influencers to Customer Experience

Several factors impact your brand health, from employee engagement to competitive activity and technological advancements in the marketplace. Let’s monitor them and determine how they connect back to your customers’ experience.


Brand Reputation

Understand the impression your brand is making and its role in the purchase decision

Awareness & Familiarity

Confirm customers know of your brand and where you need to grow mind share

Campaign & Communication Effectiveness

Measure your ability to influence and persuade in order to optimize efforts

Employee Experience

Uncover underlying feelings impacting customer perceptions and behaviors

Competition is fierce.

Let’s identify what it takes to keep your customers connected with your brand.

Brand Imagery

See and feel your brand through your customers’ and prospects’ eyes

Market & Competitive Assessment

Gauge your position within the competitive set as a basis for strategic planning

Consideration & Purchase Intent

Quantify current purchase likelihood and reveal key drivers to build interest

CX & Advocacy

Enhance knowledge about your customers’ experience to inform improvement strategies

We’re Ready!

Let us know how we can help.

We’re Ready!

Let us know how we can help.

Related Resources

Three Things All Strong Brands Have in Common

A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives – the love of the customers who benefit from its products and services and the employees who work hard to deliver them. Many factors impact the ultimate success of a brand, but there are three things all strong…

read more

Is Your Advertising Working Hard Enough?

There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…

read more

Is Your Tracking Research Keeping Up with the Times?

There’s a delicate balancing act required when it comes to keeping tracking studies relevant. On the one hand, your tracker needs to be consistent from wave to wave. Otherwise you can’t be sure whether shifts in responses are due to your business efforts or questionnaire changes.

read more