What We Do

Brand Assessment
Healthy brands thrive when customer experiences closely align with the brand promise.

Genuine understanding leads to authentic communication and lasting brand relationships.

We help you see your brand through your customers’ eyes, but we don’t stop there. Our goal is to reveal the range of influences on your brand health and point the way to deeper customer connections.
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One-to-One Brand Research Solutions

No two brands are exactly alike. Unique brand research tools help you monitor your brand health and identify leverage points to achieve continued growth.

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Brand Development Inspired by Customer Voices

Optimize your marketing communications by gathering thought-provoking feedback at every stage of message development through post-campaign effectiveness.
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Linking Brand Health Influencers to Customer Experience

Several factors impact your brand health, from employee engagement to competitive activity and technological advancements in the marketplace. Let’s monitor them and determine how they connect back to your customers’ experience.

Let’s start a new project together.

Let’s start a new project together.

BRAND ASSESSMENT RESEARCH COMPONENTS

Brand Reputation

Understand the impression your brand is making and its role in the purchase decision

Awareness & Familiarity

Confirm customers know of your brand and where you need to grow mind share

Campaign & Communication Effectiveness

Measure your ability to influence and persuade in order to optimize efforts

Employee Experience

Uncover underlying feelings impacting customer perceptions and behaviors

Competition is fierce.

Let’s identify what it takes to keep your customers connected with your brand.

Brand Imagery

See and feel your brand through your customers’ and prospects’ eyes

Market & Competitive Assessment

Gauge your position within the competitive set as a basis for strategic planning

Consideration & Purchase Intent

Quantify current purchase likelihood and reveal key drivers to build interest

CX & Advocacy

Enhance knowledge about your customers’ experience to inform improvement strategies

Related Resources

What Is the Purpose of Your Brand?

What Is the Purpose of Your Brand?

Many consumers recognize and care about the ways their purchase decisions impact society. This leads them to choose brands that align with their values like supporting sustainability, donating to worthy charities, or advocating for social issues. That’s where the power of a strong brand purpose comes into play. The purpose of your brand is…

The Secret Sauce to Generating Insights

The Secret Sauce to Generating Insights

Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?

Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?

A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense…

We’re Ready.

Let us know how we can help.

We’re Ready.

Let us know how we can help.