Repositioning a Strong Brand to Grow Market Share

Repositioning a Strong Brand to Grow Market Share

CASE STUDY REPOSITIONING A STRONG BRAND TO GROW MARKET SHARE CASE STUDY REPOSITIONING A STRONG BRAND TO GROW MARKET SHARE Healthcare providers who are closely associated with a specific area of expertise can sometimes find it challenging to grow their business in...
Preparing a Brand Promise for New Growth

Preparing a Brand Promise for New Growth

CASE STUDY PREPARING A BRAND PROMISE FOR NEW GROWTH CASE STUDY PREPARING A BRAND PROMISE FOR NEW GROWTH Brand promises are not fixed in time. Marketplace innovations, shifting consumer needs, and competitive threats impact their ongoing effectiveness. Giving employees...