OUR VISION
AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.
We're Ready
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.“
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.“
Spark
Educating. Guiding. Inspiring.
Listening to Consumers in This Season of Uncertainty
Listening to Consumers in This Season of UncertaintyListening to Consumers in This Season of UncertaintyBy now, every one of us is dealing with the harsh reality of the global health crisis brought on by the coronavirus pandemic. This much is clear, a season of...
Socialize Marketing Research to Share the Customer Story
What’s the single, most critical step in the marketing research process? Would you say it’s clearly defining the business problem at hand? What about ensuring you’re gathering feedback from the right target audience? Of course, you can’t underestimate the importance of asking questions in just the right way to get the information needed or verifying the quality and accuracy of your data.
2020 Market Research Trends: Impacting Researchers’ Roles
If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’
Listening to Consumers in This Season of Uncertainty
Listening to Consumers in This Season of UncertaintyListening to Consumers in This Season of UncertaintyBy now, every one of us is dealing with the harsh reality of the global health crisis brought on by the coronavirus pandemic. This much is clear, a season of...
Socialize Marketing Research to Share the Customer Story
What’s the single, most critical step in the marketing research process? Would you say it’s clearly defining the business problem at hand? What about ensuring you’re gathering feedback from the right target audience? Of course, you can’t underestimate the importance of asking questions in just the right way to get the information needed or verifying the quality and accuracy of your data.
Get sparks of inspiration in your inbox!
Get sparks of inspiration in your inbox!
Banking & Financial Services
Evolving consumer expectations are prompting a major industry shift.
Banks of all sizes are redesigning their customer engagement strategies across six key areas. Find out what they are and equip yourself with the knowledge to navigate this turning point.
