OUR VISION
AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.
We're Ready
Let us know how we can help.WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.“
~Utilities Client“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.“
~Utilities ClientTHE DRG SPARK BLOG
FOLLOW ALONG!
Are You Getting All You Need from Your Marketing Research Program?
Are You Getting All You Need from Your Marketing Research Program? Are You Getting All You Need from Your Marketing Research Program? As the year draws to a close, we naturally start reflecting on the past. What went well over the last year, what didn’t, and why?...
read more
Is Your Advertising Working Hard Enough?
There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…
read more
Don’t Judge a CX Metric by Its Number
It can be easy to get caught up in the excitement of scorekeeping when monitoring your brand’s customer experience metrics. However, the true value of your marketing research lies in the knowledge you gain about your customer experience based on the story the data reveals, not the numbers themselves.
read more
Are You Getting All You Need from Your Marketing Research Program?
Are You Getting All You Need from Your Marketing Research Program? Are You Getting All You Need from Your Marketing Research Program? As the year draws to a close, we naturally start reflecting on the past. What went well over the last year, what didn’t, and why?...
read more
Is Your Advertising Working Hard Enough?
There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…
read moreeBook
Your customers’ experience involves more than their direct engagement with your products and services.
