OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

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WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.

~Utilities Client

THE DRG SPARK BLOG

FOLLOW ALONG!

Is Your Advertising Working Hard Enough?

There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…

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Don’t Judge a CX Metric by Its Number

It can be easy to get caught up in the excitement of scorekeeping when monitoring your brand’s customer experience metrics. However, the true value of your marketing research lies in the knowledge you gain about your customer experience based on the story the data reveals, not the numbers themselves.

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Is Your Advertising Working Hard Enough?

There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression in your consumers’ minds? What impact is it making on consumer perceptions and attitudes about your brand? Does it move people to take…

read more

eBook

Your customers’ experience involves more than their direct engagement with your products and services. 

Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.