OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

We're Ready

Let us know how we can help.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

THE DRG SPARK BLOG

FOLLOW ALONG!

Win Loss Research: The Secret to Winning is Learning from Losses

Have you ever felt the sting of losing a customer to a competitor brand? Unfortunately, you’d be in good company. Even brands with the most loyal customer base are not immune to losing a sale to the competition. There is, however, a way to turn the pain of lost customers into a tremendous learning …

read more

11 Stats on Customer Experience Deal Breakers to Avoid

We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.

read more

Win Loss Research: The Secret to Winning is Learning from Losses

Have you ever felt the sting of losing a customer to a competitor brand? Unfortunately, you’d be in good company. Even brands with the most loyal customer base are not immune to losing a sale to the competition. There is, however, a way to turn the pain of lost customers into a tremendous learning …

read more

11 Stats on Customer Experience Deal Breakers to Avoid

We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.

read more

eBook

Your customers’ experience involves more than their direct engagement with your products and services. 

Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.