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How We Help
We bring the human component to marketing research – helping you interpret and act on what your data reveals.
Let our decades of expertise help you see what others can’t.
Helping you listen to…
Your Customers
Your Market
Your Employees
Experience Fusion
Remove the limits on your research
Your customers, brand, and employees all co-exist, so should your strategies for success.
Our holistic approach identifies previously missed connection points between your CX, BX, and EX that reveal a new level of awareness to help guide your strategy.
Experience Fusion
Remove the limits on your research
Your customers, brand, and employees all co-exist, so should your strategies for success.
Our holistic approach identifies previously missed connection points between your CX, BX, and EX that reveal a new level of awareness to help guide your strategy.
Spark
Educating. Guiding. Inspiring.
Blog
Who Owns CX and EX?
The language used around customer experience (CX) can be dramatic. Phrases about being “customer obsessed” or making customer experience the “new battleground” sound urgent right? But it gives no nod to the dependent role that EX (employee experience) plays in shaping customer experience. With the Great Resignation and labor shortages impacting every sector, EX has taken on new emphasis.
ebook
Your Brand Is a Living Entity – A Strategic Guide to Understanding and Nurturing Your Brand’s Health
Blog
7 Business Leaders Bringing Adaptive Resilience to Life
In late 2021 when The DRG added a component to our website focusing on Adaptive Resilience, we knew we had tapped into something big. Adaptive Resilience puts an emphasis on quickly realigning to capitalize on shifting circumstances and finding success in doing so.
FROM OUR CLIENT
“We have found DRG to be a great partner. They have managed multiple successful projects for us including the recent complex project with multiple audience groups, detailed regulatory requirements and nuanced survey questions. They are always very responsive and eager to meet our needs.”
~Prominent Regional Utilities Company
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Our Guiding Principles
Decisions Reflect Character
we’re thorough, thoughtful, and focused
Individual Excellence Fuels Collective Success
we love a good challenge
Accomplishing Goals Propels Growth
and really gets us pumped up
Conscious Creativity Broadens Perspectives
creativity is our middle name…
or maybe it’s Robert
Every Day is a Chance to Grow Smarter
you’ll get to work with some really smart people
Having Fun Puts a Smile on Work
all work and no play makes, well, you know
Giving to Others Gives Back to Us All
we care about each other, our clients, and our community