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The Dieringer Research Group, Inc. Enters Into Affiliate Agreement with Klein & Partners

OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

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WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

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Educating. Guiding. Inspiring.

The Secret Sauce to Generating Insights

The Secret Sauce to Generating Insights

Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?

Research Reveals Consumer Needs for Banking Advice

Research Reveals Consumer Needs for Banking Advice

The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.

How Brands Pivot in the Face of Uncertainty

How Brands Pivot in the Face of Uncertainty

Nearly every business is needing to reassess their long-term strategic plans as the world adapts to the realities of the COVID-19 era. While it’s unclear how long it will take for the pandemic to subside and for our economy to recover, organizations need to begin planning ahead for the next stage.

The Secret Sauce to Generating Insights

The Secret Sauce to Generating Insights

Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?

Research Reveals Consumer Needs for Banking Advice

Research Reveals Consumer Needs for Banking Advice

The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.

Get to Know the Next Gen Banking Consumer

Inside our latest resource, you’ll learn how Gen Zers are handling their finances, the financial impact of COVID-19, what they look for in brands they do business with, and how you can best support their financial needs. 

Now is the time to learn about this generation so you can start to understand the role they’ll play in your future growth.