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The Dieringer Research Group, Inc. Enters Into Affiliate Agreement with Klein & Partners

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AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

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WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

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Educating. Guiding. Inspiring.

6 Signs Your Brand Positioning May Need Refreshing

6 Signs Your Brand Positioning May Need Refreshing

Remember that pause on advertising in the early days of the pandemic? To avoid sounding insensitive or tone-deaf, many brands stopped for a moment to rethink their messaging. What we didn’t know then was how long the health crisis would last. Nor did we foresee the impact it would have on customer needs and expectations. Today, brand interactions, purchase decision…

2021 Marketing Research Trends: Deepening CX Knowledge

2021 Marketing Research Trends: Deepening CX Knowledge

The significant shifts in customer needs, expectations, and behaviors taking place in 2020 are driving many of the 2021 marketing research trends. Across virtually every industry, there is a heightened need for research that helps marketers quickly respond to changing customer expectations.

What Is the Purpose of Your Brand?

What Is the Purpose of Your Brand?

Many consumers recognize and care about the ways their purchase decisions impact society. This leads them to choose brands that align with their values like supporting sustainability, donating to worthy charities, or advocating for social issues. That’s where the power of a strong brand purpose comes into play. The purpose of your brand is…

6 Signs Your Brand Positioning May Need Refreshing

6 Signs Your Brand Positioning May Need Refreshing

Remember that pause on advertising in the early days of the pandemic? To avoid sounding insensitive or tone-deaf, many brands stopped for a moment to rethink their messaging. What we didn’t know then was how long the health crisis would last. Nor did we foresee the impact it would have on customer needs and expectations. Today, brand interactions, purchase decision…

2021 Marketing Research Trends: Deepening CX Knowledge

2021 Marketing Research Trends: Deepening CX Knowledge

The significant shifts in customer needs, expectations, and behaviors taking place in 2020 are driving many of the 2021 marketing research trends. Across virtually every industry, there is a heightened need for research that helps marketers quickly respond to changing customer expectations.

Get to Know the Next Gen Banking Consumer

Inside our latest resource, you’ll learn how Gen Zers are handling their finances, the financial impact of COVID-19, what they look for in brands they do business with, and how you can best support their financial needs. 

Now is the time to learn about this generation so you can start to understand the role they’ll play in your future growth.