OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

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Let us know how we can help.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

THE DRG SPARK BLOG

FOLLOW ALONG!

Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?Are You Setting Your Sights on the Right North Star Metric?A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its...

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Look How Far We’ve Come: The DRG Celebrates Turning 45

Look How Far We’ve Come: The DRG Celebrates Turning 45

We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.

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Meet The DRG Team: Nikki Riggleman

Meet The DRG Team: Nikki Riggleman

Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.

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Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?Are You Setting Your Sights on the Right North Star Metric?A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its...

read more
Look How Far We’ve Come: The DRG Celebrates Turning 45

Look How Far We’ve Come: The DRG Celebrates Turning 45

We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.

read more

eBook

Your customers’ experience involves more than their direct engagement with your products and services. 

Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.