Adaptive Resilience

 

A revelation in doing business.

A revolution in staying relevant.

Learn more

News

The DRG Wins Wisconsin 2021 Marketplace Governor's Award for Being an Outstanding Woman-Owned Business

How We Help

We bring the human component to marketing research – helping you interpret and act on what your data reveals.

Let our decades of expertise help you see what others can’t.

Helping you listen to…

Your Customers

Your Market

Your Employees

Experience Fusion

Remove the limits on your research

Your customers, brand, and employees all co-exist, so should your strategies for success.

Our holistic approach identifies previously missed connection points between your CX, BX, and EX that reveal a new level of awareness to help guide your strategy.

Experience Fusion

Remove the limits on your research

Your customers, brand, and employees all co-exist, so should your strategies for success.

Our holistic approach identifies previously missed connection points between your CX, BX, and EX that reveal a new level of awareness to help guide your strategy.

Spark

Educating. Guiding. Inspiring.

Blog

Who Owns CX and EX?

Who Owns CX and EX?

The language used around customer experience (CX) can be dramatic. Phrases about being “customer obsessed” or making customer experience the “new battleground” sound urgent right? But it gives no nod to the dependent role that EX (employee experience) plays in shaping customer experience. With the Great Resignation and labor shortages impacting every sector, EX has taken on new emphasis.

ebook

Your Brand Is a Living Entity – A Strategic Guide to Understanding and Nurturing Your Brand’s Health

Blog

7 Business Leaders Bringing Adaptive Resilience to Life

7 Business Leaders Bringing Adaptive Resilience to Life

In late 2021 when The DRG added a component to our website focusing on Adaptive Resilience, we knew we had tapped into something big. Adaptive Resilience puts an emphasis on quickly realigning to capitalize on shifting circumstances and finding success in doing so.

FROM OUR CLIENT

“We have found DRG to be a great partner. They have managed multiple successful projects for us including the recent complex project with multiple audience groups, detailed regulatory requirements and nuanced survey questions. They are always very responsive and eager to meet our needs.”

~Prominent Regional Utilities Company

Featured Success Stories

Banking & Financial Services

Health
Insurance

Healthcare

Marketing
Agency

Our Guiding Principles

Decisions Reflect Character

we’re thorough, thoughtful, and focused

Individual Excellence Fuels Collective Success

we love a good challenge

Accomplishing Goals Propels Growth

and really gets us pumped up

Conscious Creativity Broadens Perspectives

creativity is our middle name…
or maybe it’s Robert

Every Day is a Chance to Grow Smarter

you’ll get to work with some really smart people

Having Fun Puts a Smile on Work

all work and no play makes, well, you know

Giving to Others Gives Back to Us All

we care about each other, our clients, and our community