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Blog
Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?
Challenging economic situations have heightened consumers’ need to take greater control over their financial future. They are looking for financial institutions who can help them achieve their goals with more favorable rates and lower fees plus digital tools that make it simpler to complete banking tasks and transactions.
Resource
Spotlight on Gen Z: Getting to Know the Next Gen Banking Consumer
Blog
3 Weak Links That Can Lead to Brand Switching
The challenge of retaining customers and building brand loyalty is nothing new. What’s new is how the shifts in consumer needs and expectations, based on the events of 2020, are affecting brand perceptions and purchase decisions. These shifts are prompting an increase in brand switching behaviors across…
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