Looking to set your brand apart?

Want to know what's most important to customers?

Need to plan for what's next?

We can help you get there.

Wherever your “there” is.

marketing Research

How We Help

We bring the human component to marketing research – helping you interpret and act on what your data reveals.

Let our decades of expertise help you see what others can’t.

Helping you listen to…

Your Customers

Your Market


Educating. Guiding. Inspiring.



Spotlight on Gen Z: Getting to Know the Next Gen Banking Consumer


Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?

Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?

Challenging economic situations have heightened consumers’ need to take greater control over their financial future. They are looking for financial institutions who can help them achieve their goals with more favorable rates and lower fees plus digital tools that make it simpler to complete banking tasks and transactions.


“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.”

~Utilities Client

Featured Success Stories

Banking & Financial Services




Our Guiding Principles

Decisions Reflect Character

we’re thorough, thoughtful, and focused

Individual Excellence Fuels Collective Success

we love a good challenge

Accomplishing Goals Propels Growth

and really gets us pumped up

Conscious Creativity Broadens Perspectives

creativity is our middle name…
or maybe it’s Robert

Every Day is a Chance to Grow Smarter

you’ll get to work with some really smart people

Having Fun Puts a Smile on Work

all work and no play makes, well, you know

Giving to Others Gives Back to Us All

we care about each other, our clients, and our community