OUR VISION
AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.
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Let us know how we can help.WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.“
~Utilities Client“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.“
~Utilities ClientTHE DRG SPARK BLOG
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Hybrid Research: The Best of Both Worlds
When working with a client at the design phase of a new research study, it’s not uncommon for them to start by asking for either a qualitative or quantitative approach. After learning about their business situation, we provide our recommendation, which often involves a customized hybrid approach integrating…
read more
Get to Know the Next Generation: 24 Stats About Gen Z
Gen Z, the generation born roughly between 1997 and 2015 (ages 3 to 21 in 2018) currently make up over a quarter of the U.S. population. They are expected to be the most ethnically diverse generation and already influence over $166 billion worth of household spending. As this generation continues to mature and starts to…
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5 Ways CX Is Like Dating
All marketers want to create the kinds of experiences and interactions that engender loyalty and encourage customers to become brand advocates. But just like the dating experience, the customer journey from awareness to brand advocacy isn’t always predictable or easily navigated. As customers go through the stages from awareness to advocacy…
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Hybrid Research: The Best of Both Worlds
When working with a client at the design phase of a new research study, it’s not uncommon for them to start by asking for either a qualitative or quantitative approach. After learning about their business situation, we provide our recommendation, which often involves a customized hybrid approach integrating…
read more
Get to Know the Next Generation: 24 Stats About Gen Z
Gen Z, the generation born roughly between 1997 and 2015 (ages 3 to 21 in 2018) currently make up over a quarter of the U.S. population. They are expected to be the most ethnically diverse generation and already influence over $166 billion worth of household spending. As this generation continues to mature and starts to…
read moreeBook
Your customers’ experience involves more than their direct engagement with your products and services.
