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The Dieringer Research Group, Inc. Enters Into Affiliate Agreement with Klein & Partners

OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

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WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.

~Utilities Client

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Educating. Guiding. Inspiring.

The Secret Sauce to Generating Insights

The Secret Sauce to Generating Insights

Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?

Why It’s Time for Banks to Step Up with Financial Advice

Why It’s Time for Banks to Step Up with Financial Advice

The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.

How Brands Pivot in the Face of Uncertainty

How Brands Pivot in the Face of Uncertainty

Nearly every business is needing to reassess their long-term strategic plans as the world adapts to the realities of the COVID-19 era. While it’s unclear how long it will take for the pandemic to subside and for our economy to recover, organizations need to begin planning ahead for the next stage.

The Secret Sauce to Generating Insights

The Secret Sauce to Generating Insights

Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?

Why It’s Time for Banks to Step Up with Financial Advice

Why It’s Time for Banks to Step Up with Financial Advice

The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.

Our latest research on consumer banking behaviors

We’re sharing the latest results from our syndicated study on how U.S. consumer banking behaviors are shifting due to the Coronavirus. See our interactive findings for insights on what the industry can do to ease consumer transitions to new banking interactions.