OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

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WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.

~Utilities Client

THE DRG SPARK BLOG

FOLLOW ALONG!

The Secret to Segmentation Research Success

Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.

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Elicit Emotion: Using Emojis in Marketing Research

Emojis aren’t just for text messaging anymore. What started as a short-hand way to inject humor and emotion when texting has now entered the world of marketing communications. Why is that? According to Keith Broni, an emoji researcher and interpreter with Today Translations, “Emojis humanize business…

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The Secret to Segmentation Research Success

Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.

read more

eBook

Your customers’ experience involves more than their direct engagement with your products and services. 

Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.