OUR VISION

AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.

We're Ready

Let us know how we can help.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.

~Utilities Client

“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.

~Utilities Client

THE DRG SPARK BLOG

FOLLOW ALONG!

5 Ways CX Is Like Dating

All marketers want to create the kinds of experiences and interactions that engender loyalty and encourage customers to become brand advocates. But just like the dating experience, the customer journey from awareness to brand advocacy isn’t always predictable or easily navigated. As customers go through the stages from awareness to advocacy…

read more

Meet The DRG Team: Shelley Ahrens

This article is the third in a series of blogs where we interview members of our DRG team to share a little bit about who we are and why we love the work we do. Here, we introduce you to Shelley Ahrens, Vice President of Research Services. Shelley has been with The DRG for over 18 years and is an important member of our Senior Management Team.

read more

3 Ways to Create Customer-Centric B2B Buyer Experiences

Inside every B2B buyer, there lives a B2C customer. It’s an obvious observation, but an important one for B2B marketers to keep in mind. As B2C customers, we have higher expectations than ever before for easy access to information, quick response to questions, and personalized brand interactions…

read more

5 Ways CX Is Like Dating

All marketers want to create the kinds of experiences and interactions that engender loyalty and encourage customers to become brand advocates. But just like the dating experience, the customer journey from awareness to brand advocacy isn’t always predictable or easily navigated. As customers go through the stages from awareness to advocacy…

read more

Meet The DRG Team: Shelley Ahrens

This article is the third in a series of blogs where we interview members of our DRG team to share a little bit about who we are and why we love the work we do. Here, we introduce you to Shelley Ahrens, Vice President of Research Services. Shelley has been with The DRG for over 18 years and is an important member of our Senior Management Team.

read more

eBook

Your customers’ experience involves more than their direct engagement with your products and services. 

Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.