Looking to set your brand apart?
Want to know what's most important to customers?
Need to plan for what's next?
We can help you get there.
Wherever your “there” is.
How We Help
We bring the human component to marketing research – helping you interpret and act on what your data reveals.
Let our decades of expertise help you see what others can’t.
Helping you listen to…
Educating. Guiding. Inspiring.
Challenging economic situations have heightened consumers’ need to take greater control over their financial future. They are looking for financial institutions who can help them achieve their goals with more favorable rates and lower fees plus digital tools that make it simpler to complete banking tasks and transactions.
The challenge of retaining customers and building brand loyalty is nothing new. What’s new is how the shifts in consumer needs and expectations, based on the events of 2020, are affecting brand perceptions and purchase decisions. These shifts are prompting an increase in brand switching behaviors across…
FROM OUR CLIENT
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.”
Featured Success Stories
Banking & Financial Services
Our Guiding Principles
Decisions Reflect Character
we’re thorough, thoughtful, and focused
Individual Excellence Fuels Collective Success
we love a good challenge
Accomplishing Goals Propels Growth
and really gets us pumped up
Conscious Creativity Broadens Perspectives
creativity is our middle name…
or maybe it’s Robert
Every Day is a Chance to Grow Smarter
you’ll get to work with some really smart people
Having Fun Puts a Smile on Work
all work and no play makes, well, you know
Giving to Others Gives Back to Us All
we care about each other, our clients, and our community