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AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.
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We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.“
~Utilities Client“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.“
~Utilities ClientTHE DRG SPARK BLOG
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The Secret to Segmentation Research Success
Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.
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How Is Automation Transforming Market Research? 3 GRIT Report Takeaways
An ongoing topic in market research is how advances in automation are reshaping our industry. In fact, that’s the main focus of the latest Greenbook Research Industry Trends report (GRIT). The Q1-Q2 2018 GRIT report covers the market research trends, about the ways advances in automation impact how…
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Elicit Emotion: Using Emojis in Marketing Research
Emojis aren’t just for text messaging anymore. What started as a short-hand way to inject humor and emotion when texting has now entered the world of marketing communications. Why is that? According to Keith Broni, an emoji researcher and interpreter with Today Translations, “Emojis humanize business…
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The Secret to Segmentation Research Success
Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.
read more
How Is Automation Transforming Market Research? 3 GRIT Report Takeaways
An ongoing topic in market research is how advances in automation are reshaping our industry. In fact, that’s the main focus of the latest Greenbook Research Industry Trends report (GRIT). The Q1-Q2 2018 GRIT report covers the market research trends, about the ways advances in automation impact how…
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