IN THE NEWS
The Dieringer Research Group, Inc. Enters Into Affiliate Agreement with Klein & Partners
OUR VISION
AMPLIFY THE CONSUMER’S VOICE, ENSURING THE PRODUCTS AND SERVICES OF TOMORROW ARE BETTER THAN TODAY.
We're Ready
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
WHAT WE DO
We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.“
“The DRG’s expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted marketing research vendor.“
Spark
Educating. Guiding. Inspiring.
What Is the Purpose of Your Brand?
Many consumers recognize and care about the ways their purchase decisions impact society. This leads them to choose brands that align with their values like supporting sustainability, donating to worthy charities, or advocating for social issues. That’s where the power of a strong brand purpose comes into play. The purpose of your brand is…
The Secret Sauce to Generating Insights
Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?
Research Reveals Consumer Needs for Banking Advice
The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.
What Is the Purpose of Your Brand?
Many consumers recognize and care about the ways their purchase decisions impact society. This leads them to choose brands that align with their values like supporting sustainability, donating to worthy charities, or advocating for social issues. That’s where the power of a strong brand purpose comes into play. The purpose of your brand is…
The Secret Sauce to Generating Insights
Customer data is one thing many marketers have in abundance. Yet, to guide sound business decision-making, marketers need more than a series of scores. They need to generate insights based on strategic marketing research. But what is an insight and how is it different from an observation?
Get to Know the Next Gen Banking Consumer
Inside our latest resource, you’ll learn how Gen Zers are handling their finances, the financial impact of COVID-19, what they look for in brands they do business with, and how you can best support their financial needs.
Now is the time to learn about this generation so you can start to understand the role they’ll play in your future growth.
