Strong brands listen, learn, and evolve with customers
…and they stand the test of time.
Genuine understanding leads to authentic communication and lasting brand relationships.
- Awareness & Familiarity
- Campaign Effectiveness
- Brand Imagery
- Consideration & Purchase Intent
One-to-One Brand Research Solutions
No two brands are exactly alike. Unique brand research tools help you monitor your brand health and identify leverage points to achieve continued growth.
Brand Development Inspired by Customer Voices
Linking Brand Health Influencers to Customer Experience
Several factors impact your brand health, from employee engagement to competitive activity and technological advancements in the marketplace. We can help you identify the ways they connect back to your customer’s experience.
Featured Customer Story
Monitoring Brand Health to Improve Future Growth
One of our clients, a leading health system, needed to continue monitoring key aspects of brand health while identifying opportunities to expand brand equity beyond their core services. They also wanted to understand the impact of an emerging competitor on market share.
Analysis that tells a story
To help you gain the most value from your BX research investment, we focus on understanding the four key elements of developing effective and engaging stories
Uncovering genuine research insights is a collaborative process. It stems from a constant curiosity and the commitment to leave no stone unturned. To help your internal stakeholders make growth-orientated changes, research insights must do three things: educate, inspire, and motivate. With these storytelling elements in mind, we can help uncover the brand and market insights needed to fully meet your objectives.
It’s the difference between information and meaning.
FROM OUR CLIENT
“The DRG has been a valuable and reliable partner for several years. They are always willing to help us meet tight timelines and challenging recruiting requirements, and they have a smart and responsive team.”
~Banking & Financial Services Client
You don’t have to go it alone
Our relationships go beyond consultation and project execution. We work with clients to help answer critical business questions and move forward with confidence.
- Collaborating to fully understand your business challenges and customer experience priorities
- Flexibility to meet your needs
- Serving as an extension of your brand team
We make it our responsibility to focus on the details, so you can focus on what’s next.
Remember that pause on advertising in the early days of the pandemic? To avoid sounding insensitive or tone-deaf, many brands stopped for a moment to rethink their messaging. What we didn’t know then was how long the health crisis would last. Nor did we foresee the impact it would have on customer needs and expectations. Today, brand interactions, purchase decision…
Many consumers recognize and care about the ways their purchase decisions impact society. This leads them to choose brands that align with their values like supporting sustainability, donating to worthy charities, or advocating for social issues. That’s where the power of a strong brand purpose comes into play. The purpose of your brand is…
A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense…
Let us know how we can help.
Let us know how we can help.