BRAND
EXPERIENCE
RESEARCH

Strong brands listen, learn, and evolve with customers

…and they stand the test of time.

Genuine understanding leads to authentic communication and lasting brand relationships.

We help you see your brand through your customers’ eyes, but we don’t stop there. Our goal is to reveal the range of influences on your brand health and point the way to deeper customer connections.
  • Awareness & Familiarity
  • Perceptions
  • Campaign Effectiveness
  • Brand Imagery
  • Consideration & Purchase Intent

One-to-One Brand Research Solutions

No two brands are exactly alike. Unique brand research tools help you monitor your brand health and identify leverage points to achieve continued growth.

Brand Development Inspired by Customer Voices

Optimize your marketing communications by gathering thought-provoking feedback at every stage of message development through post-campaign effectiveness.

Linking Brand Health Influencers to Customer Experience

Several factors impact your brand health, from employee engagement to competitive activity and technological advancements in the marketplace. We can help you identify the ways they connect back to your customer’s experience.

Featured Customer Story

Monitoring Brand Health to Improve Future Growth

One of our clients, a leading health system, needed to continue monitoring key aspects of brand health while identifying opportunities to expand brand equity beyond their core services. They also wanted to understand the impact of an emerging competitor on market share.

Analysis that tells a story

To help you gain the most value from your BX research investment, we focus on understanding the four key elements of developing effective and engaging stories

Uncovering genuine research insights is a collaborative process. It stems from a constant curiosity and the commitment to leave no stone unturned. To help your internal stakeholders make growth-orientated changes, research insights must do three things: educate, inspire, and motivate. With these storytelling elements in mind, we can help uncover the brand and market insights needed to fully meet your objectives.

It’s the difference between information and meaning.

FROM OUR CLIENT

“The DRG has been a valuable and reliable partner for several years. They are always willing to help us meet tight timelines and challenging recruiting requirements, and they have a smart and responsive team.”

~Banking & Financial Services Client

You don’t have to go it alone

Our relationships go beyond consultation and project execution. We work with clients to help answer critical business questions and move forward with confidence.

  • Collaborating to fully understand your business challenges and customer experience priorities
  • Flexibility to meet your needs
  • Serving as an extension of your brand team

We make it our responsibility to focus on the details, so you can focus on what’s next.

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We’re Ready.

Let us know how we can help.

We’re Ready.

Let us know how we can help.