Strong brands listen, learn, and evolve with customers
…and they stand the test of time.
Where to focus strategically
Brand health KPIs help you chart your brand’s progress and pinpoint where strategic attention should be focused to keep it moving forward.
- Brand Awareness & Familiarity
- Consideration & Purchase Intent
- Brand Purpose, Promise, & DEI Dimensions
- Brand Equity
Gauging alignment between brand perceptions, promise, and purpose
Understanding which points of brand differentiation are most compelling
Assessing the perceived value of your brand
Ways to identify root causes
Assessing brand wellness, through a series of diagnostics, can reveal underlying factors that may be slowing down or preventing growth.
- Buyer Decision Journey Moments
- Advertising & Communication Effectiveness
- Relationship Between Familiarity & Preference
- Key Aspects of Customer Experience
- Key Aspects of Employee Experience
Identifying effective ways to drive interest, acquisition, and retention
Understanding the factors influencing emotional brand relationships
Discovering potential options to refine key messaging
Assessing market potential (expanding vs. exiting markets)
How to stay relevant
Brands need to develop agility and build resilience so that they can respond quickly to shifting market dynamics and evolving trends.
- Competitive Position
- Brand Trust
- Industry Advancements, Innovations
- Adjacent or Other Industry Disruptors
Looking to competitive position to identify areas to improve
Gauging the impact of new developments on customer behavior
Understanding your share of voice
Evaluating the effect of activity and interactions on brand trust and reputation
Anticipating changing market forces that may require action
Featured Customer Story
Monitoring Brand Health to Improve Future Growth
One of our clients, a leading health system, needed to continue monitoring key aspects of brand health while identifying opportunities to expand brand equity beyond their core services. They also wanted to understand the impact of an emerging competitor on market share.
Analysis that tells a story
To help you gain the most value from your BX research investment, we focus on understanding the four key elements of developing effective and engaging stories
Uncovering genuine research insights is a collaborative process. It stems from a constant curiosity and the commitment to leave no stone unturned. To help your internal stakeholders make growth-orientated changes, research insights must do three things: educate, inspire, and motivate. With these storytelling elements in mind, we can help uncover the brand and market insights needed to fully meet your objectives.
It’s the difference between information and meaning.
Reputation, Relationships, Relevance
These are just a few factors that hinge on your audience trusting your brand.
At its core, trust is about forging emotional bonds. People want to believe in and trust the brands they buy from and work for, so the key is understanding the values that matter most to them. Knowing where you stand allows you to then pinpoint where those bonds can continue to be strengthened.
Brands resonate when relationships are built on trust.
Which facets of your organization does brand trust touch? All of them.
Which facets of your organization does brand trust touch?
All of them.
FROM OUR CLIENT
“The DRG has been a valuable and reliable partner for several years. They are always willing to help us meet tight timelines and challenging recruiting requirements, and they have a smart and responsive team.”
~Full-Service Banking Organization
You don’t have to go it alone
Our relationships go beyond consultation and project execution. We work with clients to help answer critical business questions and move forward with confidence.
- Collaborating to fully understand your business challenges and customer experience priorities
- Flexibility to meet your needs
- Serving as an extension of your brand team
We make it our responsibility to focus on the details, so you can focus on what’s next.
Does anything strike you about the photo above? (Other than the fact that everyone seems to be having a marvelous time?) The image captures one of the many unique and distinguishing qualities that sets The DRG apart within the marketing research and consulting industry. Women make up 75% of The DRG’s…
Your Brand Is a Living Entity – A Strategic Guide to Understanding and Nurturing Your Brand’s Health
Challenging economic situations have heightened consumers’ need to take greater control over their financial future. They are looking for financial institutions who can help them achieve their goals with more favorable rates and lower fees plus digital tools that make it simpler to complete banking tasks and transactions.
Let us know how we can help.
Let us know how we can help.