Brand Experience Research

Intel that moves the needle faster on your BX goals

Want to find out…

…how to connect deeper with your market?

…which interactions with your brand carry the greatest impact?

…how your brand can leverage gaps left by your competition?

…what factors influence your brand reputation the most?

…which market opportunities will drive your brand forward most?

…how effective your advertising & marketing communications are?

…what people really think of your brand?

You’re in the right place.

Our concierge consultation and targeted BX research – designed with human connection in mind – helps you leverage every opportunity to strengthen relationships with your customers, resonate more with your market, and beat out your competitors.

See your brand experience through the world’s eyes

The marketplace of experience is jam-packed with competition. Your brand experience can’t just capture attention. It needs to be magnetic, grow trust and loyalty, and do what others in your industry can’t (or won’t). But, first, you need to first see your brand experience through the world’s eyes. And we can help you do it.

Some of the tools we use:

  • Brand Tracking Programs
  • Buyer Decision Journey and Funnel Moments
  • Competitive Analysis
  • Brand Trust & Equity Measurement
  • Brand Purpose & Promise Analysis
  • Experience Fusion
  • Data Integration
  • Advanced Analytics
  • Advertising/Communication Effectiveness Testing

Want to see these tools in action?

Experience research done differently

Our approach to program design, partnership, and data storytelling helps keep your stakeholders engaged in the research results so you can focus on creating real change.

“It is a pleasure working with The DRG.”

“The DRG listened carefully to our research objectives and accurately designed a methodology to secure the brand awareness and preference information we needed to strategically plan more targeted advertising messaging.”

~Specialized Healthcare Client

Brand Health Guide

Set it and forget it? It doesn’t work for brands.

Just like we all need to monitor our own health, the same holds true for the health of your brand. Check out our strategic guide to understanding and nurturing your brand’s health.

CX Personality Assessment

Ever wish brand experience research came with a user guide?

Here you go!

Our BX Strategy Guide tells you exactly where you should dig to get the intel you need to move the needle faster on your brand strategy.

It helps you prioritize your BX research efforts and keeps your finger on your brand experience pulse – always.

Case Studies

Breaking Through the Noise with a Brand Refresh

A regional credit union needed to refresh their brand and reevaluate their core point of differentiation to keep up in a fiercely competitive industry. Data from their existing brand tracking program revealed a clear disconnect between customer expectations and their brand experience.

Leading Health Insurer Markets Smarter During Medicare Annual Enrollment

A leading national health insurer wanted to ensure their Medicare Annual Enrollment Period (AEP) advertising campaigns were effective in reaching Medicare consumers and those about to enter the Medicare market.

Is The DRG A Good Fit For You?

Marketing research is an investment in your business’s success, so it’s important to find the right partner to help you accomplish what you need.

What's Your Company's CX Maturity Stage?

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