Health Insurance Industry Expertise

Reimagine what’s possible for your member experience.

In the competitive, ever-evolving world of health insurance, you have the opportunity to deliver extraordinary impact for your members. It all begins with reimagining what’s possible for their experience.

Let us help you channel your impact for extraordinary member experiences.

Today’s members want more personalized, seamless, and convenient experiences. We can help you deliver in ways that not only build their trust and loyalty, but also empowers them to grow with you. From member satisfaction tracking programs to awareness and perception studies, to app usability testing and everything in between, we can deliver the compelling data stories you need to channel your impact for extraordinary member experiences.

Community of experience for cx and ex

Common business questions and challenges we solve for:

  • What factors are most important to consumers when choosing a health plan?
  • How satisfied are members with our health insurance plans?
  • What are the primary reasons our members switch insurers?
  • What are the main frustrations related to current health plan options?
  • How can we best address provider concerns and strengthen relationships?
  • What are the key drivers of member trust & loyalty?
  • How can we address challenges faced by our broker partners or company decision makers?
  • How has our reputation evolved over the past year compared to competitors?
  • How do consumers perceive our plans vs. key competitors in the marketplace?

Groups we work with

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They go above and beyond.

The DRG goes above and beyond and everyone there is always awesome to work with. They do great work and are exactly what we need in a research partner. We trust The DRG’s quality, especially in delivering results to our CXO and CEO. 

~Top 5 Largest Health Insurer

Featured health insurance client success stories

Layered Insights Give Enrollment Experience a Competitive Edge

Listen, Learn, Align: CX & EX Become a Single Story

Leading Health Insurer Markets Smarter During Medicare Annual Enrollment

Nurturing Brand Health in a Dynamic Competitive Set

Protecting your security & data privacy

Your security and data privacy are responsibilities we take very seriously, especially given the sensitivity of personal health data. As a HIPAA compliant and ISO/IEC 27001 certified organization, our data protections meet stringent, internationally recognized information security standards. All DRG employees are background screened and trained annually in the latest information security and PHI protection practices and regulations.

Our commitment to information security best practices is evident in our continual monitoring and auditing of our security policies and practices, with significant investment in third-party services to give their unbiased review and approval of our infrastructure and the security program protecting it.

healthcare marketing research data privacy
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Our go-to research partner.

We are extremely pleased with The DRG’s execution of our member experience measurement program. We appreciate their thoughtful partnership and responsiveness. We have worked with The DRG for years, but our experience with this program has catapulted them to be our go-to research partner.

~Top 15 National Health Insurer

Why our health insurance clients choose The DRG

As our client, you are more than a number to us. And we aim to be much more than a vendor to you. We’re partners, operating as an extension of your team and working together toward your success.

That means we…

Take things off your plate so you can put your energy where it’s most impactful.

Support you in driving growth and creating change.

Treat your investment as if it were our own.

Understand you’re making business decisions based on the reporting we provide.

Serve as your go-to consultant on all things marketing research.

Hold ourselves to the highest possible quality standards.

Let’s reimagine what’s possible for your members together.

Our research approach, responsive methodologies, and 35+ years of health insurance expertise help you not only understand what “extraordinary” looks like to your members, but then translate that knowledge into impactful business decisions.

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