Marketing Research Consultants driven to find what’s meaningful

We are here to help you change the world for the better by focusing on what matters most to your brand, your customers, and your employees.

Our size informs our approach. An approach where we know your name, every project is personal, and your success is the foundation upon which we build a thriving business relationship.

We are a partner and we believe in the promise of turning facts and findings into fully actionable stories to help clients succeed. When you reach your potential, we reach ours.

Through the Years

1974

1996

2014

Today

Where We’ve Been

Our origin story dates back to 1974 when The Dieringer Research Group, Inc. began its legacy in marketing research and consulting. The company was founded with a focus on quality. The mission was always consistent – help clients succeed by providing insights to inform business decisions. Those founding principles have served us well as a guidepost through the decades.

Where We’re Headed

Today we simply prefer to go by our initials, The DRG. However, that abbreviation is the only shortcut we’ve taken through the years. Growth has been experienced at every level – from clients to employees to services to products to industries served. We’ve built upon that strong foundation, continuing to keep quality at the center of everything we do. Our tools, timelines, and talents may be different today than they were initially, but we see The DRG’s evolution as a constant work in progress. We are inspired in that effort by The DRG’s new generation of leaders who focus every day on keeping us on the cutting edge of industry success.

Lanie Johnson

Chief Executive Officer,
President

Shelley Ahrens

Chief Customer Officer,
Senior Vice President

Ron Rawski

Chief Information Officer,
Senior Vice President

Nicola Riggleman

Vice President, Client Strategy

“They promise, they deliver.”

The DRG understands the big picture and end result needed…Their team has integrity and passion that shows in the fact that they deliver on their promise.

~Leading Midwest Marketing Communications Firm

In the Media

2021

Outstanding Woman-Owned Business

2021

Ron Rawski
Named CIO of the Year

2020, 2021

Named One of the Best Places to Work

2019

Named One of the
Fastest Growing Firms

Keep up with our latest news

Come Work with Us!

We put a premium on making sure our team members know they are valued. Quality-driven, flexible, empathetic, and fun – it’s all some of what sets us apart as a ‘Best Place to Work’.

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