SPARK

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Look How Far We’ve Come: The DRG Celebrates Turning 45

Look How Far We’ve Come: The DRG Celebrates Turning 45

We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.

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Listening to What’s Said and Unsaid: The Value of In-Person Qualitative

Listening to What’s Said and Unsaid: The Value of In-Person Qualitative

We live in a world where technologies like mobile apps, the Internet of Things (IoT), and artificial intelligence (AI) are becoming common place, and the world of marketing research is certainly not immune to it. For instance, mobile surveys using apps to collect data rather than via web…

Is Your Tracking Research Keeping Up with the Times?

Is Your Tracking Research Keeping Up with the Times?

There’s a delicate balancing act required when it comes to keeping tracking studies relevant. On the one hand, your tracker needs to be consistent from wave to wave. Otherwise you can’t be sure whether shifts in responses are due to your business efforts or questionnaire changes.

What 3 Trends Are Changing the Dynamics of Market Research?

What 3 Trends Are Changing the Dynamics of Market Research?

At The DRG, we regularly monitor industry trends always searching for opportunities to refine our research approaches, enhance our respondents’ experience, and provide the best possible CX intelligence for our clients. Last month, Greenbook published their bi-annual Greenbook Research…

5 Ways to Show Your Brand Some Love

5 Ways to Show Your Brand Some Love

Robust brand health; it’s what every brand marketer works toward. However, the process of nurturing your brand, assessing its health, identifying growth opportunities, and putting plans into action can be challenging. That’s why we pulled together a collection of our top branding blog articles…

4 Principles of Successful Online Communities

4 Principles of Successful Online Communities

Online communities have proven to be a convenient source for collecting in-depth feedback from customers and prospects alike. What was once an emerging marketing research trend, use of online communities as a research tool has now become mainstream…

2018 Market Research Trends – It’s All About The Experience

2018 Market Research Trends – It’s All About The Experience

Customer experience, customer-first, customer-centric, customer-focused. The shift in mindset from brand-focused marketing approaches to the predominance of the customer experience (CX) has been a powerful one and will continue to shape the way companies operate, innovate, and plan for growth.

5 Steps to Unleashing Your CX Potential

5 Steps to Unleashing Your CX Potential

Continuously improving the customer experience (CX) is the primary goal for all brands. While putting the customer first is nothing new, the explosion of customer data available to help guide marketers is unprecedented. Now, more than ever, brand marketers need to have a strategic process in…

Consumer Co-Creation: Using Research to Create the Future

Consumer Co-Creation: Using Research to Create the Future

The concept of consumer co-creation has always been at the heart of marketing research. Whenever a consumer shares their opinions, experiences, or perceptions about a product or service, their feedback is helping create a new future for that brand. However, traditional marketing research maintains…

Gamification in Marketing Research – Is it Time to Get in the Game?

Gamification in Marketing Research – Is it Time to Get in the Game?

Long before the first person rigged a carrot stick in front of a horse, the motivating benefits of gaming techniques have been a part of human society. Today, the term ‘gamification’ is becoming more common in marketing discussions, but not everyone defines it in the same way.

Voices in Concert – Tune into Employees to Enhance Customer Experiences

Voices in Concert – Tune into Employees to Enhance Customer Experiences

In the same way that customer experience is no longer just about satisfaction, employee engagement is no longer solely the domain of Human Resources. According to Andrea Sullivan, CMO at Interbrand, “Branding used to be about what’s happening outside your door, but increasingly, about 75 percent…

Are You Engaging Employees in Authentic, Purpose-Driven Ways?

Are You Engaging Employees in Authentic, Purpose-Driven Ways?

Like most companies, The DRG recognizes the importance of fostering dynamic employee engagement across our organization. There are a myriad of ways to do so, but to be most effective you need to express appreciation in authentic and unique ways.