Healthcare

Let’s explore solutions for your business needs and challenges together.

The ongoing dynamic changes in consumer behavior, telehealth, personalized care, and digital health require purposeful strategies to ensure growth and resilience. We help healthcare providers go beyond CAHPS to provide more in-moment, actionable insights to fuel their future in this rapidly changing and competitive environment. We also focus on helping healthcare providers monitor their brand health with an eye toward opportunities to expand brand equity.

Because at the end of the day it’s about outcomes – better health outcomes for patients throughout their journey, smarter data-informed business outcomes for healthcare providers.

 

Business Challenges We Address

Understanding patient experiences

Increasing market share

Competitive differentiation

Brand awareness & reputation

Satisfaction, retention, advocacy

Monitoring brand health

Ad/Communications effectiveness

Expanding brand equity

New patient scheduling process

Identifying consumer segments

Groups We Work With

A broad range of patient types, including Inpatient, Outpatient, ER, Rehab, Behavioral Health, ICU & NICU.

Parents, Seniors & Caregivers, Nurses, Physicians, Surgeons, Specialists, Hospital Executives & Administration

Protecting Security & Data Privacy

As an ISO/IEC 27001 certified organization, we can assure our healthcare provider clients of data protections that meet stringent, internationally recognized information security standards. Our infrastructure and data center are equipped to support your privacy and security needs around the clock.

The DRG is certified to protect all personal client information and rights to privacy by having in place an internal compliance team, while contracting with third-party auditors and consultants, to enforce HIPAA regulations and to safeguard PHI.

“Results-oriented, strategy-driven”

The DRG listened carefully to our research objectives and designed a methodology to secure the brand awareness and preference information we needed to strategically plan more targeted advertising messaging.

~Noted Midwest Healthcare Provider

Case Studies

From Healthcare Marketing Research

Hospital Waiting Room

Monitoring Brand Health to Improve Future Growth

Brand Experience

cx and ex become a single story

Listen, Learn, Align: CX & EX Become a Single Story

Customer & Employee Experience

Building on Strengths to Fuel Future Growth

Customer Experience

Creating Consumer Connections with Segmentation

Brand Experience

How We Help

Customer Experience

We can evaluate your customer’s experience across multiple channels to help determine if they’ll stick with you or if they’re at risk for switching.

Our focus is on helping you build deeper and more meaningful customer relationships.

Brand Experience

Your brand experience is vital to every aspect of your business. Understanding it is key to continually improving and evolving in an increasingly competitive environment.

You own your brand, make sure you own your brand experience.

It's All About Experience

With decades of experience consulting in the healthcare space, we understand the current complexities. That’s one reason we created Experience Fusion – to better integrate findings across and throughout your healthcare organization. Uncovering connection points between all stakeholders (patients, medical staff, caregivers, executives, insurers, and more) is critical at every touchpoint.

Coordinated, in-depth research that leverages a wealth of potentially siloed knowledge helps to better guide strategy and position healthcare providers for optimal performance. That in turn can position everyone, including your patients, for more optimal results.

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It all starts with a conversation.

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