Why Milwaukee

In addition to being a cost-effective market, Milwaukee offers a diverse population to give you the reliable feedback you need. With the region’s population closely mirroring national demographics, Milwaukee is an ideal market for your next qualitative or quantitative study.

The statistics below represent those of the Metro Milwaukee region from which we regularly draw respondents. This region is comprised of Milwaukee, Waukesha, Ozaukee, and Washington counties.

Population of

Metro Milwaukee Area

Average Annual Income



Education & Health: 19%

Trade, Transportation, Utilities: 17%

Professional & Business Services: 15%

Manufacturing: 14%

Leisure & Hospitality: 10%

Financial Activities: 6%

Education Level

High School Graduate or Higher: 91.6%

Bachelor’s Degree or Higher: 35.8%


White, not Hispanic or Latino: 76%

Black or African American: 17%

Hispanic or Latino: 11%

Asian: 4%

Two or More Races: 2%

American Indian and Alaskan Native: 1%

Political Affiliation







Similar Metro Areas


Detroit, MI


Grand Rapids, MI


Kansas City, MO


Portland, OR


Louisville, KY


Cincinnati, OH


Cleveland, OH


Nashville, TN