Adaptive Resilience
Survive, Succeed, Stay RelevantEvolving experiences demand an evolution of business thinking
We used to call it “changing with the times.” Just like that phrase now seems antiquated, so too is the style of response it evokes. In today’s business world, “changing with the times” is not an event or something that occurs occasionally, it’s an “always-on” process.
And if you’re doing it right, you’re practicing Adaptive Resilience.
It’s a new way of thinking. It’s about embracing the constant of change in a more intentional way, utilizing all the tools and services and partners available to you. It’s about putting the ever-evolving human experience of customers and employees at the heart of how you do what you do.
A revelation in doing business. A revolution in staying relevant.
Adaptive Resilience
a⋅dapt⋅ive re⋅sil⋅ience
noun
Adaptive Resilience is the ability to quickly realign or capitalize on shifting circumstances. It allows organizations to achieve continued success by embracing change over resistance and finding opportunities in challenges.
So how do you get there?
It’s not just something you “do.” It’s who you are. It’s a state of being that is proactive and forward looking – and most of all … empowering. It’s moving beyond “trusting your gut” when business changes happen at the speed of light.
It’s about trusting what you can learn from the voices of your customers and employees as a way to validate (or challenge) those gut feelings.
“I appreciate the idea of Adaptive Resilience… Resilience isn’t measured by our ability to bounce back after disruptions.
It’s our ability to bounce forward.”
~Robert Rose
Advisor to Global Brands, Author, Speaker
Chief Strategy Officer at Content Marketing Institute
Forget the finish line.
This is about the long game.
Staying in the race and staying relevant… that’s the goal. And it’s more important than ever as industries and organizations of all sizes confront ongoing and evolving disruption. Adaptive Resilience helps you address the big over-arching issues around your bottom line, competitive positioning, revenue, resources, and ranking of priorities.
It can all seem daunting. You may have more questions than ever before. But you’re not in it alone. We’re ready to help you get the answers. Adaptive Resilience isn’t about changing your mission or your vision. It’s about influencing and informing the decisions your business makes every day. Figuring out how the people working for you and buying from you (your most valued constituents) are experiencing every part of your organization and your brand is what we do. When Adaptive Resilience is applied, it doesn’t change the why of what you’re doing, it just more successfully shifts how you’re doing it.
So don’t set your sights on an arbritrary finish line. It doesn’t exist. The victory is in embracing change and finding opportunity in the challenge.
“I’ve learned just how critical it is and how recalcitrance and reliance upon the way ‘it’s always been done’ can be an existential weakness in your business.”
~Jay Baer
Marketing & CX Expert, Author, Researcher, and Speaker
Founder, Convince & Convert
Adaptive Resilience in Practice
Stories of how CEOs and business leaders are applying Adaptive Resilience to the customer experience, the employee experience, the human experience. We can all learn from each other’s success.
Read the first in a series of blogs from The DRG aimed at bringing Adaptive Resilience to life.
When Adaptive Resilience is the goal, The DRG is what helps you achieve it
Adaptive Resilience is a big idea and it isn’t achieved effortlessly. The good news is there are resources and services at your disposal to get you started and keep you going as you shift to this new gear as an organization.
When we work with clients, we don’t just keep the immediate project needs in mind. We help clients practice Adaptive Resilience by taking a comprehensive, integrated approach to looking at data from across all sectors of your organization.
Our goal: break down silos, make connections, and turn that data into information you can use to help guide expedited decision-making.
Adaptive Resilience.
Move beyond the moment, to focus on all the moments ahead.