SPARK
Educating. Guiding. Inspiring.
Digital Banking Research: It’s More Than UX Testing
Without a doubt, consumer adoption of digital banking products, services and communication channels will continue accelerating. In fact, many industry experts predict that banking is moving toward becoming a digital-first customer experience. As that takes place, digital solutions will need to become more than alternate ways to complete common banking transactions.
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Socialize Marketing Research to Share the Customer Story
What’s the single, most critical step in the marketing research process? Would you say it’s clearly defining the business problem at hand? What about ensuring you’re gathering feedback from the right target audience? Of course, you can’t underestimate the importance of asking questions in just the right way to get the information needed or verifying the quality and accuracy of your data.
2020 Market Research Trends: Impacting Researchers’ Roles
If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’
How to Get the Most Value from Your B2B Customer Research
The ultimate goal of your B2B customer research is to gain a deeper understanding of what customers want and need from your brand so you can build stronger relationships and improve their overall experience.
Meet the DRG Team – Jill Carnick
At The DRG, we strive to develop strong, relationships with our clients. Getting to know them personally and truly understanding their business goals and the challenges they face is one way that helps us better serve our client’s needs.
3 Reasons Your Brand Needs a Personalization Strategy
There’s little doubt that having a marketing personalization strategy can help turn prospects into customers and increase their engagement with your brand. In fact, companies who don’t communicate with customers in a personalized manner leave themselves vulnerable to brand switching.
Are You Setting Your Sights on the Right North Star Metric?
A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense…
Look How Far We’ve Come: The DRG Celebrates Turning 45
We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.
Meet The DRG Team: Nikki Riggleman
Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.
Win-Loss Research: The Secret to Success is in the Strategy
If you have ever felt the sting of losing a customer to a competitor brand, you’d be in good company. Even brands with the most loyal customer base aren’t immune to losing a sale to the competition. There is, however, a way to transform the pain of lost customers into a tremendous learning opportunity! It’s called win-loss research. From a tactical standpoint,…
11 Stats on Customer Experience Deal Breakers to Avoid
We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.
2019 Market Research Trends: Getting Aligned with Your Customers
Typically, discussions on market research industry trends focus on the growing adoption of technology-enabled tools like mobile surveys, online communities, automation and AI, or emerging techniques like facial analysis or biometric response. Instead of focusing on the newest tech, the trends we’re seeing…
The 2019 Marketing Trends Shaping Customer Conversations and Experiences
Our customer experience is changing dramatically as the growing adoption of digital technologies continues to influence the way we interact in the world. We see the shifts in customer experience revolving around three key 2019 marketing trends…
