SPARK

Educating. Guiding. Inspiring.
Research Reveals Consumer Needs for Banking Advice

Research Reveals Consumer Needs for Banking Advice

The COVID-19 pandemic continues to pose serious health concerns. At the same time, its impact on our economy is also taking a toll on consumers. We’ve been monitoring how consumers are dealing with the impact of the health crisis on their financial well-being and what it means for the banking industry.

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Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?

A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense…

Look How Far We’ve Come: The DRG Celebrates Turning 45

Look How Far We’ve Come: The DRG Celebrates Turning 45

We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.

Meet The DRG Team: Nikki Riggleman

Meet The DRG Team: Nikki Riggleman

Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.

Win Loss Research: The Secret to Winning is Learning from Losses

Win Loss Research: The Secret to Winning is Learning from Losses

Have you ever felt the sting of losing a customer to a competitor brand? Unfortunately, you’d be in good company. Even brands with the most loyal customer base are not immune to losing a sale to the competition. There is, however, a way to turn the pain of lost customers into a tremendous learning …

11 Stats on Customer Experience Deal Breakers to Avoid

11 Stats on Customer Experience Deal Breakers to Avoid

We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.

2019 Market Research Trends: Getting Aligned with Your Customers

2019 Market Research Trends: Getting Aligned with Your Customers

Typically, discussions on market research industry trends focus on the growing adoption of technology-enabled tools like mobile surveys, online communities, automation and AI, or emerging techniques like facial analysis or biometric response. Instead of focusing on the newest tech, the trends we’re seeing…

Three Things All Strong Brands Have in Common

Three Things All Strong Brands Have in Common

A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives – the love of the customers who benefit from its products and services and the employees who work hard to deliver them. Many factors impact the ultimate success of a brand, but there are three things all strong…

7 Reasons for Measuring Ad Effectiveness

7 Reasons for Measuring Ad Effectiveness

How do you know if your advertising is really getting the job done? The answer: measuring ad effectiveness with marketing research. Gathering feedback from your target audience before, during, and after launch helps you make data-based decisions about your marketing strategy.

Don’t Judge a CX Metric by Its Number

Don’t Judge a CX Metric by Its Number

It can be easy to get caught up in the excitement of scorekeeping when monitoring your brand’s customer experience metrics. However, the true value of your marketing research lies in the knowledge you gain about your customer experience based on the story the data reveals, not the numbers themselves.

Hybrid Qual/Quant Research: The Best of Both Worlds

Hybrid Qual/Quant Research: The Best of Both Worlds

There was a time when upfront conversations with clients about their research needs started out in one of two ways, either “We need to do some groups,” or “We need to do a survey.” These days, the options are no longer limited to a purely qualitative or quantitative approach. In fact, it’s becoming more…

5 Ways CX Is Like Dating

5 Ways CX Is Like Dating

All marketers want to create the kinds of experiences and interactions that engender loyalty and encourage customers to become brand advocates. But just like the dating experience, the customer journey from awareness to brand advocacy isn’t always predictable or easily navigated. As customers go through the stages from awareness to advocacy…