SPARK

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Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?

Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?

Challenging economic situations have heightened consumers’ need to take greater control over their financial future. They are looking for financial institutions who can help them achieve their goals with more favorable rates and lower fees plus digital tools that make it simpler to complete banking tasks and transactions.

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Listening to Consumers in This Season of Uncertainty

Listening to Consumers in This Season of Uncertainty

By now, every one of us is dealing with the harsh reality of the global health crisis brought on by the coronavirus pandemic. This much is clear, a season of uncertainty has begun. Amid the turmoil and stress of serious health concerns, social distancing, and economic upheaval, Americans across the country are finding the need to create new means of connection and community with one another.

Socialize Marketing Research to Share the Customer Story

Socialize Marketing Research to Share the Customer Story

What’s the single, most critical step in the marketing research process? Would you say it’s clearly defining the business problem at hand? What about ensuring you’re gathering feedback from the right target audience? Of course, you can’t underestimate the importance of asking questions in just the right way to get the information needed or verifying the quality and accuracy of your data.

2020 Market Research Trends: Impacting Researchers’ Roles

2020 Market Research Trends: Impacting Researchers’ Roles

If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’

Meet the DRG Team – Jill Carnick

Meet the DRG Team – Jill Carnick

At The DRG, we strive to develop strong, relationships with our clients. Getting to know them personally and truly understanding their business goals and the challenges they face is one way that helps us better serve our client’s needs.

3 Reasons Your Brand Needs a Personalization Strategy

3 Reasons Your Brand Needs a Personalization Strategy

There’s little doubt that having a marketing personalization strategy can help turn prospects into customers and increase their engagement with your brand. In fact, companies who don’t communicate with customers in a personalized manner leave themselves vulnerable to brand switching.

Are You Setting Your Sights on the Right North Star Metric?

Are You Setting Your Sights on the Right North Star Metric?

A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense…

Meet The DRG Team: Nikki Riggleman

Meet The DRG Team: Nikki Riggleman

Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.

Win-Loss Research: The Secret to Success is in the Strategy

Win-Loss Research: The Secret to Success is in the Strategy

If you have ever felt the sting of losing a customer to a competitor brand, you’d be in good company. Even brands with the most loyal customer base aren’t immune to losing a sale to the competition. There is, however, a way to transform the pain of lost customers into a tremendous learning opportunity! It’s called win-loss research. From a tactical standpoint,…

11 Stats on Customer Experience Deal Breakers to Avoid

11 Stats on Customer Experience Deal Breakers to Avoid

We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.