Segmentation Leads to Stronger Brand Relationships

Segmentation Leads to Stronger Brand Relationships

CASE STUDY SEGMENTATION LEADS TO STRONGER BRAND RELATIONSHIPS CASE STUDY SEGMENTATION LEADS TO STRONGER BRAND RELATIONSHIPS Making sense of your customers’ experience is a complex, ongoing endeavor. Establishing a customer segmentation strategy is one way to better...
Locating Growth Opportunities in New Markets

Locating Growth Opportunities in New Markets

CASE STUDY LOCATING GROWTH OPPORTUNITIES IN NEW MARKETS CASE STUDY LOCATING GROWTH OPPORTUNITIES IN NEW MARKETS Companies must continually listen to the marketplace to identify and pursue the path to opportunity. A national bank needed to develop growth strategies for...