Creating Consumer Connections with Segmentation

Creating Consumer Connections with Segmentation

CASE STUDY CREATING CONSUMER CONNECTIONS WITH SEGMENTATION CASE STUDY CREATING CONSUMER CONNECTIONS WITH SEGMENTATION For most consumers, choosing a pediatric healthcare provider is a deeply personal decision. Attitudes about health issues, perceptions about various...
Repositioning a Strong Brand to Grow Market Share

Repositioning a Strong Brand to Grow Market Share

CASE STUDY REPOSITIONING A STRONG BRAND TO GROW MARKET SHARE CASE STUDY REPOSITIONING A STRONG BRAND TO GROW MARKET SHARE Healthcare providers who are closely associated with a specific area of expertise can sometimes find it challenging to grow their business in...