Creating Consumer Connections with Segmentation

Creating Consumer Connections with Segmentation

Apr 12, 2019

CASE STUDY CREATING CONSUMER CONNECTIONS WITH SEGMENTATION CASE STUDY CREATING CONSUMER CONNECTIONS WITH SEGMENTATION For most consumers, choosing a pediatric healthcare provider is a deeply personal decision. Attitudes about health issues, perceptions about various...
Repositioning a Strong Brand to Grow Market Share

Repositioning a Strong Brand to Grow Market Share

Jul 6, 2018

CASE STUDY REPOSITIONING A STRONG BRAND TO GROW MARKET SHARE CASE STUDY REPOSITIONING A STRONG BRAND TO GROW MARKET SHARE Healthcare providers who are closely associated with a specific area of expertise can sometimes find it challenging to grow their business in...