FEATURED CONTENT

FEATURED CONTENT

eBook

Take a Step Back to Move Forward: Enhancing CX with Market Intelligence

Your customers’ experience involves more than their direct engagement with your products and services. Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.

DRG SPARK BLOG

Don’t Judge a CX Metric by Its Number

It can be easy to get caught up in the excitement of scorekeeping when monitoring your brand’s customer experience metrics. However, the true value of your marketing research lies in the knowledge you gain about your customer experience based on the story the data reveals, not the numbers themselves.

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Hybrid Qual/Quant Research: The Best of Both Worlds

There was a time when upfront conversations with clients about their research needs started out in one of two ways, either “We need to do some groups,” or “We need to do a survey.” These days, the options are no longer limited to a purely qualitative or quantitative approach. In fact, it’s becoming more…

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Get to Know the Next Generation: 24 Stats About Gen Z

Gen Z, the generation born roughly between 1997 and 2015 (ages 3 to 21 in 2018) currently make up over a quarter of the U.S. population. They are expected to be the most ethnically diverse generation and already influence over $166 billion worth of household spending. As this generation continues to mature and starts to…

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5 Ways CX Is Like Dating

All marketers want to create the kinds of experiences and interactions that engender loyalty and encourage customers to become brand advocates. But just like the dating experience, the customer journey from awareness to brand advocacy isn’t always predictable or easily navigated. As customers go through the stages from awareness to advocacy…

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Meet The DRG Team: Shelley Ahrens

This article is the third in a series of blogs where we interview members of our DRG team to share a little bit about who we are and why we love the work we do. Here, we introduce you to Shelley Ahrens, Vice President of Research Services. Shelley has been with The DRG for over 18 years and is an important member of our Senior Management Team.

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3 Ways to Create Customer-Centric B2B Buyer Experiences

Inside every B2B buyer, there lives a B2C customer. It’s an obvious observation, but an important one for B2B marketers to keep in mind. As B2C customers, we have higher expectations than ever before for easy access to information, quick response to questions, and personalized brand interactions…

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Have You Heard? It’s Global CX Day!

Every day is a customer experience day, but today we’re celebrating Global CX Day. Back in 2013, the Customer Experience Professionals Association (CXPA) set aside October 2nd as a day to celebrate the customer experience profession. It’s an opportunity for companies to formally recognize the advancements of the CX profession and their employees…

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The Secret to Segmentation Research Success

Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.

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EBOOKS

CASE STUDIES

CASE STUDIES