FEATURED CONTENT

FEATURED CONTENT

eBook

Take a Step Back to Move Forward: Enhancing CX with Market Intelligence

Your customers’ experience involves more than their direct engagement with your products and services. Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.

DRG SPARK BLOG

Look How Far We’ve Come: The DRG Celebrates Turning 45

We’re proud to be celebrating 45 years conducting marketing research that helps our clients create better products, improve services, and enhance their customer experiences. During that time, we’ve evolved and grown significantly, right along with our industry.

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Meet The DRG Team: Nikki Riggleman

Every now and then, we like to take the opportunity to introduce you to members of our DRG team. In previous articles, we talked with our President & CEO, Lanie Johnson, Shelley Ahrens, VP of Research Services, and Ron Rawski, our VP of Technology & Administrative Services.

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Win Loss Research: The Secret to Winning is Learning from Losses

Have you ever felt the sting of losing a customer to a competitor brand? Unfortunately, you’d be in good company. Even brands with the most loyal customer base are not immune to losing a sale to the competition. There is, however, a way to turn the pain of lost customers into a tremendous learning …

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11 Stats on Customer Experience Deal Breakers to Avoid

We’ve pulled together 11 revealing statistics to illustrate the negative impact customer experience deal breakers can have on your brand relationships and ultimately, the bottom line. They include things like frustrating interactions with branded content, invasive personalization tactics, and the consequences of poor customer service.

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2019 Market Research Trends: Getting Aligned with Your Customers

Typically, discussions on market research industry trends focus on the growing adoption of technology-enabled tools like mobile surveys, online communities, automation and AI, or emerging techniques like facial analysis or biometric response. Instead of focusing on the newest tech, the trends we’re seeing…

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Three Things All Strong Brands Have in Common

A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives – the love of the customers who benefit from its products and services and the employees who work hard to deliver them. Many factors impact the ultimate success of a brand, but there are three things all strong…

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Are You Getting All You Need from Your Marketing Research Program?

As the year draws to a close, we naturally start reflecting on the past. What went well over the last year, what didn’t, and why? Asking these questions of your marketing research program is a good practice, especially as you begin planning your future research needs. Does your marketing research strategy give you a better understanding of your customer and…

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EBOOKS

CASE STUDIES

CASE STUDIES