FEATURED CONTENT

FEATURED CONTENT

eBook

Take a Step Back to Move Forward: Enhancing CX with Market Intelligence

Your customers’ experience involves more than their direct engagement with your products and services. Expand your scope to include outside factors that have a role in influencing your customers’ perceptions, experiences, and expectations.

DRG SPARK BLOG

Meet The DRG Team: Shelley Ahrens

This article is the third in a series of blogs where we interview members of our DRG team to share a little bit about who we are and why we love the work we do. Here, we introduce you to Shelley Ahrens, Vice President of Research Services. Shelley has been with The DRG for over 18 years and is an important member of our Senior Management Team.

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3 Ways to Create Customer-Centric B2B Buyer Experiences

Inside every B2B buyer, there lives a B2C customer. It’s an obvious observation, but an important one for B2B marketers to keep in mind. As B2C customers, we have higher expectations than ever before for easy access to information, quick response to questions, and personalized brand interactions…

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Have You Heard? It’s Global CX Day!

Every day is a customer experience day, but today we’re celebrating Global CX Day. Back in 2013, the Customer Experience Professionals Association (CXPA) set aside October 2nd as a day to celebrate the customer experience profession. It’s an opportunity for companies to formally recognize the advancements of the CX profession and their employees…

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The Secret to Segmentation Research Success

Market segmentation research sometimes gets a bad rap. For one, segment profiles tend to be more conceptual in nature than the results from other research studies. They also require careful interpretation and a fair amount of collaboration when putting them to use across your organization.

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Elicit Emotion: Using Emojis in Marketing Research

Emojis aren’t just for text messaging anymore. What started as a short-hand way to inject humor and emotion when texting has now entered the world of marketing communications. Why is that? According to Keith Broni, an emoji researcher and interpreter with Today Translations, “Emojis humanize business…

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Meet The DRG Team: Lanie Johnson

At The DRG, we are fortunate to have three inspiring individuals on our Senior Management Team who set the strategic direction for our firm and serve as mentors to all our employees. Leading that charge is our President and CEO, Lanie Johnson. Recently, we sat down with Lanie to learn what it means…

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CASE STUDIES

CASE STUDIES