Healthcare Marketing Research
Be a part of the CX revolution happening in healthcare.
Today, the end-to-end patient journey begins and ends outisde the exam room walls. That means there are more opportunities than ever to influence better health outcomes, welcome more patients through your system’s doors, and connect deeper with the communitites you serve.
In healthcare, it’s all about outcomes. We can help you get the ones you need for your patients and business.
By the time today’s patients walk through your health system’s doors, they’ve likely already had several experiences with you – your brand, your digital presence, and maybe even your scheduling tools. Any one of these could shape their perceptions of care from you.
And there are also more influences impacting patient satisfaction than ever before. As consumers grow more informed (and competitors get savvier) healthcare systems must become more sophisticated in guiding their end-to-end experiences. Because at the end of the day it’s all about outcomes – better health outcomes for patients throughout their journey and smarter business outcomes for healthcare systems.
From patient journey and satisfaction studies to brand reputation tracking, our proven, tailored marketing research goes way beyond HCAHPS to give you the intel and tools to get the outcomes you need.
Common business questions and challenges we solve for:
- What are the key drivers influencing patient satisfaction with our healthcare services?
- How do patients experience care coordination and communication between different departments, providers, and support staff?
- How do patients perceive the billing and financial aspects of their journey?
- How can we best monitor and measure our brand reputation?
- What are the main points patients encounter when navigating our healthcare system, from scheduling appointments to receiving treatment and follow-up care?
- How satisfied are patients with their overall experience at our facilities?
- How aware are consumers of our new service offerings or locations?
Groups we work with for healthcare marketing research clients
They have attention to detail I aspire to.
The team at The DRG is deeply knowledgeable and always willing to provide guidance when it comes to getting the best outcome. The team there has been fantastic to work with. They are super organized and have attention to detail that I aspire to. I look forward to continuing our partnership!
~Top 15 Largest Health system
Featured healthcare client success stories
Listen, Learn, Align: CX & EX Become a Single Story
Building on Strengths to Fuel Future Growth
Monitoring Brand Health to Improve Future Growth
Creating Consumer Connections with Segmentation
Protecting your healthcare organization’s security & data privacy
Your security and data privacy are responsibilities we take very seriously, especially given the sensitivity of personal health data. As a HIPAA compliant and ISO/IEC 27001 certified organization, our data protections meet stringent, internationally recognized information security standards. All DRG employees are background screened and trained annually in the latest information security and PHI protection practices and regulations.
Our commitment to information security best practices is evident in our continual monitoring and auditing of our security policies and practices, with significant investment in third-party services to give their unbiased review and approval of our infrastructure and the security program protecting it.
Why clients choose The DRG for their healthcare marketing research needs
As our client, you are more than a number to us. And we aim to be much more than a vendor to you. We’re partners, operating as an extension of your team and working together toward your success.
That means we…
Take things off your plate so you can put your energy where it’s most impactful.
Support you in driving growth and creating change.
Treat your investment as if it were our own.
Understand you’re making business decisions based on the reporting we provide.
Serve as your go-to consultant on all things marketing research.
Hold ourselves to the highest possible quality standards.
Let’s build the future of your patient experience – together.
Our tailored research approach, responsive methodologies, and extensive experience navigating the healthcare industry help you not only understand your total patient experience better, but also translate that knowledge into impactful business decisions.
Let's Connect.
It all starts with a conversation.