INDUSTRIES

CONSUMER PACKAGED GOODS (CPG) & RETAIL

Stay in touch with your customers and be better equipped to create meaningful brand interactions.

Game-changers like Uber, Netflix, and Amazon have raised the bar on consumer expectations in all industries. To keep up with the speed of innovation, you need to stay in tune with your customers and find ways to quickly adapt to their needs.

Our approach to research is tailored to meet your specific needs, whether that’s developing journey maps, conducting new product testing and development, or evaluating the effectiveness of marketing communications.

We help our clients zero-in on the right type of feedback, at the right time. That gives you the knowledge you need to anticipate and prepare for changing consumer needs.

Keep customer conversations going so you’ll know what they need now and in the future.

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CASE STUDY

Building a bridge to new product categories

CASE STUDY

Building a bridge to new product categories

“Every employee at The DRG takes a vested interest in their customer. They truly want to capture the Voice of the Customer in the research, and they understand the best methodology to do so.”

~Consumer Packaged Goods Client

WHAT WE DO

WHAT WE DO

We help you learn from your customers and swiftly leverage that knowledge so you can elevate your brand.