What We Do

Focus Center at The DRG
Come hear what your customers are saying.
See for yourself the way they say it.

Located in the Metro-Milwaukee area, our Focus Center is an ideal Midwest spot for gathering in-person qualitative feedback.

We offer a full suite of qualitative services, including our proprietary panel, recruiting from our on-site call center, focus group hosting, and an experienced team of in-house moderators. For those seeking an end-to-end research partner, our research analysts can consult with you on your study design, analyze the feedback, and report on the findings.

The Focus Center was the ideal facility for our focus groups. It was centrally located, with ample free parking. The DRG was great to work with overall! Their staff was very knowledgeable, helpful and friendly.

~Non-Profit Organization Client


Broad Qualitative Expertise

Every logistical detail is covered.

Central location tests

In-home usage tests

Taste tests

Usability tests

Shelf-set evaluations

Mock trials


versatile focus group venue

Spaces configured to meet your exact needs. 

Two focus group rooms, one in-depth interview room

Fully-customizable room layouts (conference, classroom, living room, and more)

Large video displays in all rooms

TurningPoint¬ģ interactive participant polling technology

Unmatched audio-visual capabilities including 720p networked video for capture and internet broadcasting on redundant systems to guarantee delivery

Private client viewing rooms, lounge, office space, and hospitality kitchen


turn-key project management

One point of contact leading a dedicated team.

Seasoned project managers

On-site call center

Proprietary respondent panel

Experienced moderators

Qualitative research analysts

We’re Ready

Let us know how we can help.

We’re Ready

Let us know how we can help.