Employee Experience Research

Because happy employees lead to happy customers

Where to focus strategically

Exploring the dynamics of employee engagement can help you gauge overall commitment to your organization. 

Research Topics
  • Level of Engagement and Commitment
  • Satisfaction with Role, Manager, and Employer
  • Meaningful Work
  • Culture & Values
  • Open Communication and Trust in Leadership
  • Awareness and Belief in Brand Purpose
  • Recognition & Growth Opportunities
  • Flexibility

Outcomes

Identifying organization-level key performance indicators and trends

Revealing areas where employees are satisfied and dissatisfied

Discovering knowledge gaps or misperceptions of mission and purpose

Understanding the level of connection employees feel with the organization and each other

Ways to identify root causes

Diving deeper to understand employee perceptions can reveal new ways to enhance not only their work experiences but also their ability to positively impact CX. 

Research Topics
  • Commitment to DEI (diversity, equity, & inclusion) and ESG (environmental, social, & governance issues)
  • Supportive Management
  • Front-line Employee Interactions with Customers
  • Employee Perceptions of New Product Developments
  • Employee Perceptions of Key Customer Interactions

Outcomes

Identifying specific pain points

Finding opportunities to improve satisfaction and retention

Identifying ways to help employees become ambassadors of your brand

Uncovering barriers to delivering positive CX

Assessing the impact of first-, second-, and third-degree employees on CX

How to stay relevant

Building a foundation for EX excellence requires recognizing what employees expect in order to succeed and achieve fulfillment in their work. 

Research Topics
  • Generational Needs & Wants
  • Supporting Technology Needs
  • Compensation & Benefit Structures
  • Evolving Work Environment
  • Organizational Behavior & Human Relations

Outcomes

Confirming what matters most to employees and ways to improve upon them

Understanding ways to keep pace with others to attract and retain top talent

Discovering opportunities to meet and exceed employee and applicant expectations

Featured Customer Story

Identifying Ways to Enhance Employee Experience

One of our clients, a leading investment capital firm, wanted to better understand to what degree their employees embrace company values and culture. By monitoring employee perceptions and job satisfaction, they hoped to uncover ways to enhance the employee experience and ultimately achieve key business objectives.

How an EX Focus Can Bring CX into Clearer View

Business doesn’t operate in a vacuum and neither do your employees. Their experiences reverberate throughout and beyond the organization, especially when it comes to having an impact on the customer experience.

We will work with you to explore those EX connections, to reveal the opportunities for synergy with CX, with a goal of enhancing customer centricity throughout your organization.

Our service can take your strategy beyond just an annual employee survey or a focus on frontline workers, to reveal how a more holistic EX approach pays dividends for the customer experience and the achievement of a customer-centric culture. 

FROM OUR CLIENT

“The DRG has been a valuable and reliable partner for several years. They are always willing to help us meet tight timelines and challenging recruiting requirements, and they have a smart and responsive team.”

~Banking & Financial Services Client

Every employee has a unique story

Ensure each one is heard by embedding DEI components into your employee experience research. We’ll help you understand the perceptions of inclusion in your organization to help you strengthen your workplace community.

Give voice to all the stories in your organization.

Every employee has a unique story

Ensure each one is heard by embedding DEI components into your employee experience research. We’ll help you understand the perceptions of inclusion in your organization to help you strengthen your workplace community.

Give voice to all the stories in your organization.

Analysis that tells a story

To help you gain the most value from your EX research investment, we focus on understanding the four key elements of developing effective and engaging stories

Uncovering genuine research insights is a collaborative process. It stems from a constant curiosity and the commitment to leave no stone unturned. To help your internal stakeholders make growth-orientated changes, research insights must do three things: educate, inspire, and motivate. With these storytelling elements in mind, we can help uncover the employee insights needed to fully meet your objectives.

It’s the difference between information and meaning.

Related Resources

Who Owns CX and EX?

Who Owns CX and EX?

The language used around customer experience (CX) can be dramatic. Phrases about being “customer obsessed” or making customer experience the “new battleground” sound urgent right? But it gives no nod to the dependent role that EX (employee experience) plays in shaping customer experience. With the Great Resignation and labor shortages impacting every sector, EX has taken on new emphasis.

Help Wanted: Labor Shortage Impacts on CX & EX

Help Wanted: Labor Shortage Impacts on CX & EX

We’ve all seen the signs. The “Now Hiring” signs. And depending on the business, the message on those signs may vary from being fairly straightforward to conveying a level of desperation. Chalk it up to a perfect storm of a pandemic, businesses reopening all at once, The Great Resignation, and a whole host of other factors resulting in job openings reaching historic levels.

We’re Ready.

Let us know how we can help.

We’re Ready.

Let us know how we can help.