Consumer Co-Creation: Using Research to Create the Future

Consumer Co-Creation: Using Research to Create the Future

Consumer Co-Creation: Using Research to Create the Future Consumer Co-Creation: Using Research to Create the Future “Co-creation is the purposeful action of partnering with strategic customers, partners or employees to ideate, problem solve, improve performance, or...
Are You a Product Trailblazer?

Are You a Product Trailblazer?

Are You a Product Trailblazer? Are You a Product Trailblazer? “Do not go where the path may lead, go instead where there is no path and leave a trail.” ~Ralph Waldo Emerson   What is a trailblazer? Trailblazers create a path for others to follow where there once was...
Prep for Success: The Value of Pre-Launch New Product Research

Prep for Success: The Value of Pre-Launch New Product Research

Prep for Success: The Value of Pre-Launch New Product Research Prep for Success: The Value of Pre-Launch New Product Research In a previous post, we discussed how conducting marketing research early in product development can help point you in the right direction by...