Is Your Advertising Working Hard Enough?

Is Your Advertising Working Hard Enough?

Is Your Advertising Working Hard Enough? Is Your Advertising Working Hard Enough? There are many facets to understanding whether your advertising strategy is getting the job done. Is it reaching the right people? Does it leave a lasting impression on your consumers’...
Is Your Tracking Research Keeping Up with the Times?

Is Your Tracking Research Keeping Up with the Times?

Is Your Tracking Research Keeping Up with the Times? Is Your Tracking Research Keeping Up with the Times? There’s a delicate balancing act required when it comes to keeping tracking studies relevant. On the one hand, your tracker needs to be consistent from wave to...
5 Ways to Show Your Brand Some Love

5 Ways to Show Your Brand Some Love

5 Ways to Show Your Brand Some Love 5 Ways to Show Your Brand Some Love Robust brand health; it’s what every brand marketer works toward. However, the process of nurturing your brand, assessing its health, identifying growth opportunities, and putting plans into...
Are You Engaging Employees in Authentic, Purpose-Driven Ways?

Are You Engaging Employees in Authentic, Purpose-Driven Ways?

Are You Engaging Employees in Authentic, Purpose-Driven Ways? Are You Engaging Employees in Authentic, Purpose-Driven Ways? Like most companies, The DRG recognizes the importance of fostering dynamic employee engagement across our organization. There are a myriad of...
Let Projective Techniques Reveal Your Brand Promise

Let Projective Techniques Reveal Your Brand Promise

Let Projective Techniques Reveal Your Brand Promise Let Projective Techniques Reveal Your Brand Promise As we wrote in our eBook, Are You Delivering on Your Brand Promise?, to develop or refine your brand promise, you need to understand your brand from your customers’...