Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?

Bank Switching Is Easier Than Ever, So How Do You Make Customers Stick?

Bank Switching

Challenging economic situations have heightened consumers’ need to take greater control over their financial future. They are looking for financial institutions who can help them achieve their goals with more favorable rates and lower fees plus digital tools that make it simpler to complete banking tasks and transactions. This comes at a time when increasing adoption of digital banking is making it easier than ever for customers to switch banks. As a result, the banking industry is seeing an increase in brand switching behaviors and being faced with the challenge of reducing customer churn while increasing acquisition.

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