"The DRG Focus Center is EXCELLENT! We conduct groups around the country...your facility ranks at the top. Truly a great experience...We will be back!"
"I thought your facility was really nice - and really comfortable...It felt like a facility designed by people who do my kind of research. I'll be back for sure."
Full-service advertising agency based in the Midwest
In 2011, The DRG opened a 4,000+ square foot Focus Center for conducting in-person focus groups and in-depth interviews (IDIs). Located at our headquarters in the Milwaukee suburbs, the Focus Center was designed and built around our clients’ needs, incorporating the latest technology.
Focus Center Snapshot
- Two spacious focus group rooms that seat 12+ participants
- In-depth interview room with seating for up to 4
- Each has an observation room with one-way mirror
- Client lounge and office
- Telephone recruiters trained on techniques to effectively interact with respondents and obtain their participation
- In-house panel of Milwaukee area residents available to use for recruiting
- Experienced team of moderators and analysts to lead qualitative discussions
- Digital recordings provided via DVD or USB flash drive
- Online viewing capabilities for observing live discussions remotely
As a full-service marketing research firm, The DRG also provides discussion guide consultation and development, transcription, and analysis and reporting services.
Click here to request a quote.